Press Releases

Tread & Butter partners with Mountain Exposure on Canadian distribution

Mountain Exposure will manage sales, order fulfillment, and customer service for Tread & Butter in Canada

BEND, OR. (Feb 3, 2021) Tread & Butter® announces Mountain Exposure as its exclusive Canadian distributor.

Designed in Bend, Oregon and handcrafted in Portugal, Tread & Butter performance cork insoles are intentionally designed for running, hiking, skiing, and cycling.

Mountain Exposure manages sales and retail brand management for premium outdoor and cycling brands in Canada. In recent months, Calgary-based Mountain Exposure has built the infrastructure of a full-stack fulfillment center, including warehouse space, technology, and personnel to service wholesale and direct-to-consumer orders for the Canadian market.

“Mountain Exposure sees the future,” said Tread & Butter CEO Matt Hughes. “They have their finger on the pulse on the Canadian market and they know they can offer their retail partners huge upside with a turnkey brand like Tread & Butter.”

“The team at Mountain Exposure is really excited to help launch Tread & Butter in Canada,” said Mountain Exposure founder Louis-Julien Roy. “Tread & Butter’s commitment to quality and sustainability really aligns with Mountain Exposure’s values. And who said cork was just for wine bottles!”

As consumer awareness of foot health and performance grows, the insole market is surging in Canada. According to industry reporting, Canada is one of the fastest growing insole markets in the world with sales approaching $100 million.

“It’s been a long time since someone came along and put a dent in the insole market,” added Hughes. “Canadian retailers will be a catalyst for Tread & Butter to innovate and breathe new life into the insole category.”

About Tread & Butter®

Tread & Butter® makes plush cork insoles. Designed in Bend, Oregon and handcrafted in Portugal, Tread & Butter is made for the pace of modern running, hiking, skiing, and cycling. As part of the company’s commitment to sustainability, Tread & Butter is Climate Neutral Certified. For more information, please visit

Media contact: Matt Hughes|

About Mountain Exposure

Serving Western Canada since 2002, Mountain Exposure is built on a passion for the outdoors and a dedication to provide the best service to the people in the industry. We specialize in the manufacturer representation of Outdoor, Ski, and Cycling clothing, equipment, and footwear. Over the years, we have carefully selected and established relationships with brand partners that share our respect for nature, people and life. Through a grassroots approach to marketing, we offer clinics, demos, consumer events and social media to successfully fulfill the needs of our retailers and vendors.

Retail contact: |

Stay On Topic