Tread & Butter Partners with Waypoint Outdoor for US Sales Management
Seattle-based Waypoint Outdoor charged with leading Tread & Butter’s U.S. sales force
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BEND, OR. (Feb. 08, 2021) Tread & Butter® announces Waypoint Outdoor as its U.S. wholesale sales and brand management partner.
Designed in Bend, Oregon and handcrafted in Portugal, Tread & Butter performance cork insoles are intentionally designed for running, hiking, skiing, and cycling.
Waypoint Outdoor manages sales and business development for cutting edge outdoor brands. Their roster consists of experienced brand managers, data analysts, and field reps. The agency also operates two state-of-the-art showrooms in Seattle and Denver.
“Waypoint is like a warm blanket,” said Tread & Butter CEO Matt Hughes. “Their thoughtful approach to supporting retail partners and elevating our commitment to service and sustainability is an exquisite match with Tread & Butter’s values.”
“Waypoint is pleased to announce our partnership with Tread & Butter,” added Waypoint Footwear Brand Manager Jeff Dill. “Their brand is a perfect complement to our existing portfolio, via their strong commitment to sustainability, simplicity, ease of doing business, and consumer focus, making them one of the more promising up and coming brands in the outdoor industry.”
As consumer awareness of foot health and performance grows, the insole market is surging. According to industry forecasts, global insole sales are expected to reach US $5 billion by 2024.
“The insole category manages to fly under the radar and sizzle at the same time,” added Hughes. “It’s not the most high profile product category but our best retail partners are quietly crushing it.”
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About Tread & Butter®
Tread & Butter® makes plush cork insoles. Designed in Bend, Oregon and handcrafted in Portugal, Tread & Butter is made for the pace of modern running, hiking, skiing, and cycling. As part of the company’s commitment to sustainability, Tread & Butter is Climate Neutral Certified. For more information, visit treadandbutter.com.
Media contact: Matt Hughes | hello@treadandbutter.com
About Waypoint Outdoor
Established in 1997, Waypoint Outdoor is a Seattle based Outdoor Products sales and service company. Guided by the principles of excellence, passion, respect and giving back, it’s 31 team members have over 250+ years of Outdoor Industry experience working with brands such as BioLite, BOGS, Helly Hansen, Klean Kanteen, Nemo Equipment, Smartwool, Sunski, Tread & Butter, and Vasque. To learn more about Waypoint Outdoor, visit www.waypointoutdoor.com.
Retail contact: info@waypointoutdoor.com
