TrekSta Picks Up Momentum Media PR for Public Relations

TrekSta, a leading manufacturer of technical outdoor footwear, has selected Momentum Media PR as its US public relations agency of record. Effective immediately, Momentum Media PR – with headquarters in both Boulder and Boston – will promote TrekSta’s multi-function footwear to end-consumers through traditional and digital media channels.

TrekSta footwear is built for the rigorous demands of the mountain minded, and designed for versatility and performance in all seasons. With a goal of advancing the marketplace by improving footwear technology, TrekSta has revolutionized the way shoes fit and feel by creating the NestFIT system, which mirrors the actual contours of the human foot for total comfort, freedom and support. Combining technical innovations like NestFIT and their proprietary total-traction outsoles with cutting-edge materials and impeccable craftsmanship, TrekSta is redefining what shoes, boots and sandals – and those who wear them – can do.

“TrekSta is making an impact in the US market, and we’re excited about working with Momentum to grow our brand through consumer awareness,” said David Blue, Marketing Director for TrekSta USA.“We’re all about fit, and Momentum’s team of active outdoor enthusiasts understand our brand and our customer first hand, and have a proven track record for promoting the growth of both emerging and established brands.”

“For ten years, we’ve kept our focus on premium brands, working with the best in the outdoor and snowsports markets,” said Alycia Cavadi, President of Momentum Media PR. “TrekSta’s quality and performance fits perfectly into our mix of leading outdoor brands and authentic stories.We’re excited to spread the word about how TrekSta is advancing the multi-function footwear game.”

About TrekSta:

Founded in 1988, TrekSta is a leading manufacturer of technical outdoor footwear, now sold in more than 20 countries around the world. With a goal of advancing the marketplace by improving footwear technology, the company has revolutionized the way shoes fit and feel by creating the pioneering NestFIT system, which mirrors the actual contours of the human foot for total comfort, freedom and support. Combining technical innovations like NestFIT and their proprietary total-traction outsoles with cutting-edge materials and impeccable craftsmanship, TrekSta continually redefines what shoes, boots and sandals – and those who wear them – can do. For more information about TrekSta, visit www.TrekStausa.com.

About Momentum Media PR

Momentum Media PR is a results-driven agency specializing in the active lifestyle, and mainstream consumer markets. Located in Boulder, living an adventure lifestyle among media peers, and in Boston, with close proximity to New York’s fashion, fitness, and consumer media, Momentum delivers hard-hitting results to leading and emerging brands in the outdoor, snow sports, active lifestyle, natural products, and consumer goods markets.Momentum’s proven track record includes:

* Public & Media Relations

* Social Media Strategy & Online Exposure

* Brand Communications & Positioning

* Creative Consulting & strategic planning

* Media Events & Consumer Event Promotion

With exceptionally high client retention rates, brands trust Momentum for the long haul.For more information about Momentum Media PR, visit http://www.momentummediapr.com

###