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Austin, TX. (January 30, 2014) – Trigger Point Performance™, a leading performance therapy and education product innovator, and IMG Performance, the division of sports and entertainment giant IMG that houses the world-leading integrated academic and athletic training institution IMG Academy, have announced a renewal of their relationship, which began in 2011. As the official supplier of myofascial release and recovery equipment to IMG Performance, Trigger Point’s cutting-edge products are infused into all of IMG Academy’s training programs.
“Over the years, Trigger Point has been a lynchpin in the training regimens we prescribe to every athlete – be it youth, collegiate, professional or adult – who trains at IMG Academy,” said Scott Gadeken, Head of Physical Conditioning, IMG Academy. “Trigger Point’s innovative products enable our athletes to train even harder by helping them relieve muscle tension before and after workouts.”
Trigger Point’s roots are in the endurance and wellness but over the last several years the company has evolved to implement more athletic training components into their methodologies. “Technology and innovation are at the forefront of Trigger Point’s mission to provide today’s athlete with the highest-quality and most effective training products,” said Trigger Point’s Founder, Cassidy Phillips. “As we continue to expand our reach from endurance and wellness to athletic training, IMG Academy provides an atmosphere for product development and enhancement like no other in the world. We are looking forward to continuing to engage with IMG’s elite coaching staff and uniquely diverse athlete base.”
Trigger Point Master Trainers and staff will be onsite at IMG Academy February 4 and 5 to introduce Trigger Point’s newest programs – “Foam Rolling: Principles and Practice” & “Myofascial Compression Technique- The Evolution of Foam Rolling” to IMG Academy coaches and trainers. In addition, Trigger Point will offer a one-hour Re-Generation workshop to athletes participating in IMG Academy NFL Combine and Draft Training Program.
Trigger Point is part of an ever-growing roster of IMG Performance sponsors that includes sports performance industry leaders like Gatorade, Under Armour, Motus Global, ALINE and Prince. IMG Performance affords companies the unique opportunity to access a critical number of serious youth athletes training year-round at IMG Academy in a multitude of sports. In addition to their work with adult, collegiate and professional athletes, industry-leading companies like Trigger Point are given the opportunity to begin identifying and analyzing the habits and needs of a budding population.
For more information about Trigger Point Performance™ products and initiatives, visit. www.tptherapy.com. For information about IMG Performance, visit: www.imgperformance.com
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About Trigger Point Performance™
Trigger Point Performance™ is a life-enhancing brand concentrating on empowering people with revolutionary methodologies and patented products that maintain regulate and stimulate the muscular movement of the human body. Our mission is to provide the most practical style of products, education and therapy to be used by anyone in need of a lifestyle change, performance enhancement or general wellness. Trigger Point Performance™ has successfully become the leaders in personal performance care by marketing its sustainable human energy and in-home massage products to consumers in the athletic, healthcare and personal wellness markets.
About IMG Performance
IMG Performance, a division of the global leader in sports, fashion and media, IMG, is aimed at developing sports performance research, products and services that have grown out of the division’s world-leading integrated academic and athletic training institution, IMG Academy. Development areas include: Personal & Organizational Performance; Performance Events; Labs & Research; and Educational & Training Products and Services, including IGNITE 360 Performance Training.
For more information about IMG Performance, visit imgperformance.com; for IMG Academy, visit imgacademy.com.