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STOWE, VT â€“ Tubbs Snowshoe CompanyÂ® and American Hiking SocietyÂ® announced today a partnership aimed at maintaining and conserving trail access for hikers and snowshoers and promoting Tubbs TrailNetâ„¢, a comprehensive online trails directory for snowshoe hikes and walks.
The two entities share a mutual interest in promoting hiking year round, and protecting and preserving footpaths and the natural areas that surround them for future generations. Through its nationwide network, the Alliance of Hiking Organizations, American Hiking Society represents approximately a half-million outdoor enthusiasts, all of whom maintain foot paths, conserve trail lands, and promote the hiking experience all year round. Consumer programs, promotions and advertising will support the partnership for 2006, outreaching nationally to American Hiking’s Alliance and individual members as well as communicating the value of American Hiking membership to snowshoers.
â€œA partnership with American Hiking Society embodies what Tubbs values the most; the love of the outdoors, a commitment to our community of snowshoers and giving back to that community,â€ said Kathy Murphy, Tubbs General Manager. â€œFor Tubbs, 2006
marks a century of exploration and leadership. Teaming up with American Hiking Society will complement our efforts to reach the hiking community and expose them to snowshoeing as a way to enjoy their hiking in winter.â€
Tubbs has provided resources for snowshoeing beyond innovative products like Tubbs TrailNet website. In this tradition, for Tubbs 100 Year Anniversary celebration, the brand will launch its flagship Ridgeline Series for winter hikers together with a value-packed Get Out and Explore bonus package valued at over $50.00.
Designed to enhance the winter hiking experience and equip the snowshoer for backcountry adventures, the 100 Year Anniversary â€œExploreâ€ package will include a Princeton TecÂ® Aurora Headlamp, a HighGearÂ® Adventure Plus Hiking Tool, and Tubbs â€œ100 Years of Explorationâ€ book. Also, customers who purchase the Ridgeline Series will receive a special discounted rate to join American Hiking Society.
“American Hiking Society is delighted to partner with an industry pioneer like Tubbs to celebrate its 100 year anniversary consumer outreach program,” said Dr. Gregory Miller, President of American Hiking Society. â€œThis year also marks American Hiking’s 30th anniversary, where a key component for mission success is our ability to reach out and activate new hikers, and engage them in their local trails community through outdoor recreation, volunteerism, and advocacy. Promoting snowshoeing as a means to enjoy hiking year-round is directly inline with our strategic direction.”
The Get Out and Explore Anniversary Accessory Package will be available through a mail-in consumer rebate for all customers that purchase men’s or women’s snowshoes in the Tubbs Ridgeline Series. A complete list of participating dealers will be available online at www.tubbssnowshoes.com.
For more information on Tubbs Snowshoes complete product line and programs, please call Tubbs Snowshoes, 802.253.7398 or visit Tubbs website at www.tubbssnowshoes.com. For information on American Hiking Society and becoming a member, visit them online www.americanhiking.org or call 800.972.8608.