Tubbs Introduces Evolved FLEX™ Series at OR Winter Market 2011

SEATTLE, Wash. (Jan. 19, 2010) – Indicative of the brand’s commitment to top-quality biomechanical designs, this season Tubbs introduces their further evolved FLEX™ Series snowshoes decks and new FLEX Series models at Outdoor Retailer Winter Market 2011, booth #34113. The sleeker, slimmer tail on the men’s and particularly on the women’s models enhances maneuverability, decreasing the likelihood of interference and allowing for a narrower and more natural stride. The biomechanical changes made to the award-winning FLEX design further improve performance on hard-packed snow.

The FLEX Series is the first line of ergonomic snowshoes optimized for walking on packed and variable snow. Testing done on the FLEX Series snowshoes in 2009 by the Department of Health & Exercise Science at Colorado State University revealed that for a given snowshoe tail length, the rate at which the forefoot hits the ground after heel strike is slower in FLEX Series snowshoes than on other rigid snowshoes. This translates into less stress on the muscles, bones and joints and results in a more comfortable, ergonomic snowshoeing experience.

FLEX Series Features:

• FLEX Tail™ allows the snowshoe to roll more naturally underfoot, absorbing shock and reducing stress on the joints.
• Torsion Deck™ adapts to variable snow conditions for traction penetration and maximum comfort on uneven terrain.
• 3D-curved Traction Rails ensure superior sidehill grip in hard-packed or icy conditions and prevent fore-aft slippage on steep climbs and descents.
• The Soft Strike™ zone on the FLEX NRG, much like the shock absorbing midsole found in your athletic shoes, works with the FLEX Tail™ to absorb shock and reduce stress on joints and muscles.

The FLEX Series is now available in four performance levels to accommodate a range of snowshoers, coming in men’s, women’s and children’s versions, including:

FLEX ALP: NEW DESIGN

Winner of Outside Magazine’s 2010 Gear of the Year Award, the FLEX ALP is ready for the backcountry with aggressive traction and the ActiveLift™ 19° heel lift. Taking on steep, icy terrain is no problem, and the new streamlined deck shape enhances maneuverability in tight situations. SRP: $219.95

FLEX NRG: NEW DESIGN

Featuring the Soft Strike™ zone and a biomechanically-designed FLEX Tail™, the FLEX NRG ensures relief for joints. The new, slim deck shape makes fitness and recreational endeavors more comfortable than ever before. SRP: $179.95

FLEX TRK: NEW FEATURES

(OFFICIAL SNOWSHOE OF THE TUBBS ROMP TO STOMP SNOWSHOE SERIES)

Newly upgraded, the FLEX TRK is now part of the Tubbs Day Hiking category. The FLEX TRK now features the ActiveLift™ 16° heel lift for getting up steeper pitches, the QuickFLEX binding for secure footing, as well as key FLEX Series features at an affordable price. SRP: $139.95

FLEX ESC: NEW MODEL

Perfect for snowshoers looking for more comfort on snow excursions, the FLEX ESC offers a value-conscious option that touts the technical FLEX Series components including: the FLEX Tail™, 3D-Curved Traction Rails, and the QuickFLEX binding. SRP: $119.95 (Also available as a kit with poles and tote bag)

FLEX Jr:

The same award winning design and technology tailored to fit junior size 11 to men’s size 6 boots. With kid-friendly graphics and a comfortable fit, the FLEX Jr. appeals to kids and parents alike. SRP: $59.95

NOTE: Visit Tubbs at Outdoor Retailer Winter Market 2011, Booth # 34113

For additional information or images from Tubbs, please contact lisa@verdepr.com

About Tubbs Snowshoes

Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for 
men, women and children with patented binding and crampon systems that simplify 
and enhance performance for backcountry exploration, day hiking, and trail walking. 
Founded in 1906, Tubbs Snowshoes is recognized as the sport's pioneer with a 
heritage of technological innovation, and market development initiatives that promote 
winter adventure, exercise and family fun, including Tubbs Romp to Stomp out Breast 
Cancer Series®, Tubbs TrailNet®, and Tubbs Winter Fit for Kids programs. Tubbs is 
a member of the K2 Sports family of world-leading wintersports and outdoor 
recreational brands. 

For more information about Tubbs’ product line, calendar of events, and great places
to snowshoe, visit www.tubbssnowshoes.com.