Press Releases

Tubbs Snowshoes Announces New U.S. Sales Manager

Van Brinkerhoff to Manage U.S. Sales for all K2 Sports’ Snowshoe and Nordic Brands.

SEATTLE, Wash. (Oct.25,2010) – Tubbs Snowshoes, a pioneer and global leader in snowshoe design and manufacturing, announced today the promotion of Van Brinkerhoff to U.S. Sales Manager for the company. Brinkerhoff will be responsible for managing the efforts of seven independent sales agencies that sell Tubbs and PowdeRidge snowshoes in the U.S. market.

The promotion complements Brinkerhoff’s continuing role as U.S. Sales Manager for Atlas snowshoe and Madshus ski products within the K2 Sports brand portfolio. With his new position, Brinkerhoff will centralize sales management for Tubbs, PowdeRidge, Atlas, and Madshus. Brinkerhoff will oversee independent sales forces for each brand, and he will help develop a cohesive strategic vision with the respective brand and product development teams.

“We are happy to have Van managing the full K2 Sports’ snowshoe and Nordic assortment given his association with the industry and his market successes with Atlas and Madshus,” said John O’Connor, U.S. Sales Director for K2 Sports. “Van has shown the vision and experience necessary to direct our sales efforts in these growing categories.”

Brinkerhoff joined K2 Sports in 2006 following ten years as an independent sales agent in the outdoor industry representing an array of highly-respected brands. He was appointed U.S. Sales Manager for Atlas and Madshus, and today’s promotion recognizes Brinkerhoff’s success in driving growth with these brands during the last four years.

“This is a very exciting opportunity to work with the greatest snowshoe brands in the U.S.,” said Brinkerhoff. “I’m looking forward to working even more closely with all of our very strong outdoor retailers, developing programs and products that will grow participation and insure the success of our retail partners.”

About Tubbs Snowshoes
Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for men, women and children with patented binding and crampon systems that simplify and enhance performance for backcountry exploration, day hiking, and trail walking. Founded in 1906, Tubbs Snowshoes is recognized as the sport’s pioneer with a heritage of technological innovation and market development initiatives that promote winter adventure, exercise and family fun, including Tubbs Romp to Stomp Seriesâ„¢, Tubbs TrailNetâ„¢, and Tubbs Winter Fit for Kids programs. Tubbs is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands. For more information about Tubbs’ product line, calendar of events, and great places to snowshoe, visit

About K2 Sports
K2 Sports, based in Seattle, Wash., has achieved unparalleled success through innovative product offerings, marketing programs and multiple brand acquisitions. The company is globally renowned for its non-traditional advertising, graphics and high performance products throughout its portfolio. With wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods. For more information, please visit

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