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Katie Herod has joined Tubbs Snowshoes as the company’s new Marketing Manager. Her brand management and global market development responsibilities will include the strategic design, development and execution of all dealer and consumer education, merchandising, and access programs to support the Tubbs, Little Bear and PowdeRidge product lines at retail and via the brand’s websites.
Herod will also serve as the lead spokesperson for the Tubbs brand with trade and consumer media, and will champion Tubbs TrailNetâ„¢, an online directory of over 3,500 snowshoe destinations across North America and around the world.
Herod holds a Bachelor of Science degree in Marketing from the Wallace E. Carroll School of Management at Boston College. Her past work experience includes serving as a Public Relations and Marketing Specialist for the Bravo! Vail Valley Music Festival in Vail, Colorado in addition to retail sales experience in the specialty outdoor retail channel.
“We are delighted to welcome Katie to the Tubbs marketing team,” said Charles Lozner, Brand Director for the K2 Outdoor group. “Katie will build upon Tubbs’ market leader position by continuing to support our dealers with outstanding consumer marketing and educational programs.
About Tubbs Snowshoes
Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for men, women and children with patented binding and crampon systems that simplify and enhance performance for backcountry exploration, day hiking, and trail walking. Founded in 1906, Tubbs Snowshoes is recognized as the sport’s pioneer with a heritage of technological innovation, and market development initiatives that promote winter adventure, exercise and family fun, including Tubbs Romp to Stomp Series, Tubbs TrailNet, and Tubbs Winter Fit for Kids programs. Tubbs is a member of the K2 Sports family of world-leading wintersports and outdoor recreational brands. For more information about Tubbs’ product line, calendar of events, and great places to snowshoe, visit Tubbs website at www.tubbssnowshoes.com