Tubbs Snowshoes reveals 2010-11 snowshoe line to Facebook Fans

SEATTLE, Wash. (Aug. 02, 2010) – Tubbs, the global leader in snowshoeing
with over 100 years of technological innovation, announced today that the
company will reveal a sneak peek of the new 2010-11 snowshoe line to fans on
Facebook –www.facebook.com/tubbssnowshoes

“We’re really excited to give our fans a sneak preview of the new line,” said
Tubbs Snowshoes brand marketing manager, Katie Herod. “We hope to get
some direct feedback and start some conversation on the new line leading into
the winter season,” she said.

To gain exclusive viewing access of the Tubbs Snowshoes 2010-11 line
Facebook members can visit the page www.facebook.com/tubbsnowshoes and
simply “Like” Tubbs Snowshoes for a preview of the line. Current fans of the
page will automatically have access.

The full line will be available for viewing to non-facebook fans on the Tubbs
website in mid-August.

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About Tubbs Snowshoes
Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for
men, women and children with patented binding and crampon systems that simplify
and enhance performance for backcountry exploration, day hiking, and trail walking.
Founded in 1906, Tubbs Snowshoes is recognized as the sport’s pioneer with a
heritage of technological innovation, and market development initiatives that promote
winter adventure, exercise and family fun, including Tubbs Romp to Stomp Seriesâ„¢,
Tubbs TrailNetâ„¢, and Tubbs Winter Fit for Kids programs. Tubbs is a member of the
K2 Sports family of world-leading wintersports and outdoor recreational brands. For
more information about Tubbs’ product line, calendar of events, and great places to
snowshoe, visit www.TubbsSnowshoes.com

Lisa Conover
Verde PR
(970) 259-3555
lisa@verdepr.com

Katie Herod
Tubbs Snowshoes
(206) 805-4800 ext. 2255
katieh@tubbssnowshoes.com