Tubbs Snowshoes Turns a Spotlight on Breast Cancer During Breast Cancer Awareness Month
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Media Contact:
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
970.259.3555
Seattle, Wash. (October 1, 2014) –Tubbs Snowshoes puts a spotlight on breast cancer during the month of October to activate consumers to join in fundraising efforts and encourage women and men to do what they can locally to help fight breast cancer to help save lives.
With the launch of the 13th season of Tubbs’ signature event, The Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series®, the Tubbs team aims to raise more than $200,000 to benefit Susan G. Komen® and Canadian Breast Cancer Foundation™ to bring their total contribution to $3 million since the inception of the program in 2003. By partnering with Susan G. Komen and Canadian Breast Cancer Foundation, Tubbs Snowshoes has helped to fuel groundbreaking breast cancer research as well as fund breast health screening, treatment, diagnosis, education services, and advocacy efforts across North America.
Breast cancer is the most common cancer in women worldwide and it is estimated that more than 1.7 million new cases of breast cancer occurred among women worldwide in 2012 according to Susan G. Komen statistics. “Knowing that 1 in 8 women will be diagnosed with breast cancer in her lifetime, it is imperative that we are all educated about the benefits of early detection and that we are advocates for our own breast health. We are encouraging friends and family to take a few moments this month to learn more about breast cancer, its risk factors, and what you can do to help provide breast health services to women and families in need in your community,” says Stephanie Yankeh, Events Manager for the Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series.
“Our team has been deeply impacted by the disease and we all feel incredibly passionate about providing a fun, healthy, and inspiring way to give back within our local breast cancer communities.” says Kelsey Boyce, Tubbs Marketing Coordinator. “We are calling on our friends and partners in the industry to join us in the fight against breast cancer not only this October, but all year round.”
To learn more about how you can join Tubbs Snowshoes in the fight against breast cancer visit tubbsromptostomp.com .
To learn more about breast health education, risk and prevention visit our partners at komen.org and cbcf.org .
About Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series®
Since 2003, Tubbs Snowshoes has partnered with the local Affiliates of Susan G. Komen for the Cure® and the Canadian Breast Cancer Foundation (since 2008) to present the Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series®. The series seeks to introduce people of all ages to the social and health benefits of snowshoeing while raising funds for breast cancer awareness, education, and research. The largest, fundraising snowshoe series in the world, the Tubbs Romp to Stomp™ continues to attract participants of all ages and abilities with free use of Tubbs Snowshoes, beautiful snowshoe trails, and a fun atmosphere.
As a National Partner of Susan G Komen®, Tubbs Snowshoes will donate 100% of the donations of each U.S. Romp to Stomp event; and all event proceeds, less event costs and expenses, to Susan G. Komen® and its participating Affiliates in three U.S. markets, with a guaranteed minimum donation of $60,000. As a National Partner of Canadian Breast Cancer Foundation™, Tubbs Snowshoes will donate 100% of the donations of the Ontario Romp to Stomp Event; and all event proceeds, less event costs and expenses, to Canadian Breast Cancer Foundation.
About Tubbs Snowshoes
Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for men, women, and children with patented binding and crampon systems that simplify and enhance performance for backcountry exploration, day hiking, and trail walking. Founded in 1906, Tubbs Snowshoes is recognized as the sport’s pioneer, with a heritage of technological innovation and market development initiatives that promote winter adventure, exercise, and family fun, including the Tubbs Romp to Stomp out Breast Cancer Snowshoe Series®, Tubbs Get Outdoors Program, and Tubbs Ambassadors. Tubbs Snowshoes is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands. For more information about Tubbs’ product line, calendar of events, and great places to snowshoe, visit www.tubbssnowshoes.com.
About Susan G. Komen ®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $800 million in research and provided $1.7 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook and Twitter.
About Canadian Breast Cancer Foundation™
Canadian Breast Cancer Foundation is the leading community-driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. Join us at www.cbcf.org or contact 1-866-373-6313. Connect with us on Facebook at www.facebook.com/canadianbreastcancerfoundation.
