Morrisville, VT – February 28, 2018
For over 35 years, Turtle Fur has been a leader in the outdoor, snow sports and lifestyle market for headwear and accessories. Located in the shadows of Vermont’s highest peak, Mount Mansfield, the brand knows tough weather and designs their hats and accessories for active snow lovers who want to stay outside longer. Turtle Fur moves forward with a revamped look and feel, including an updated logo and branding. The brand is also expanding their selection of hats and neckwear in many different categories of outdoor wear to complement each and every wearer’s style and taste.
“We are striving to be the brand every outdoor enthusiast wants to wear for everyday adventures,” says Josh Pombar, Director of Marketing for Turtle Fur, “We are focusing on the newest trends for outdoor style and translating it to our original Turtle Fur roots. Bringing a wide range of options for each family member, we guarantee there is an accessory in our collection for everyone.”
Limited Edition prints and bold new colors
The Comfort ShellTM Totally TubularTM is an upgrade in the versatility of one simple, lightweight accessory, with several variations for warmth, comfort, sun protection and more. With ten different ways to protect the face, head, and neck from harsh weather conditions, Turtle Fur has now stepped up in pop prints and bolder colors to add more punch to the Totally Tubular. Prints ranging from the American Flag to quirky fun animals and striking colors, these light yet essential accessories will be the standout gear on any day. The wicking properties of Comfort Shell™ keeps your head and face comfortable no matter how hard you’re working and is balanced with the soft brushed lining for comfort on all skin types, making the Comfort Shell™ Totally Tubular™ an essential for hiking, skiing, and outdoor pursuits in all four seasons.
New poms and beanies for everyday adventures
From first chair to après, Turtle Fur’s new collection of men’s and women’s poms and beanies bring warmth and style together. Staying fashion forward with faux fur poms for women’s styles, the Sara-Jane and Trisha pom beanies bring a feminine finish to these beautifully knitted and fleece lined must-haves.
For guys in need of a beanie that transitions from a day hike with friends to the downtown brewery, the men’s Daxton and Moth feature modern colorways and styles to enhance any winter wardrobe.
Balaclavas and Facemasks – Adult & Kids
The harsh winter weather calls for all over face protection with the help from Turtle Fur’s Balaclavas and Facemasks for adults and kids. Using breathable, lightweight performance fabrics, heat will be trapped and the wind will be blocked. Ranging in weights and coverage, Turtle Fur has you and your face protected to keep you outside longer, doing what you love.
Made in the USA, and in the 802
Turtle Fur continues success with the Vermont Originals® Collection of all 100% Made in USA hats. Show off your pride while enjoying your outdoor winter activities in a handcrafted wool fleece lined hat.
Kids’ winter accessories that will keep them smiling
The whole family can enjoy the outdoors longer with the warmth and comfort of Turtle Fur. Kids Comfort ShellTM Totally TubularsTM feature playful prints of polar bears, deer, and dinosaurs with pops of colors. Turtle fur extends their Kids beanie collection with lively options such as the ‘Peekaboo Yeti’ and ‘Reflective Mountain Life’ hats that will bring a smile to your little ones’ face while keeping their head and ears warm all day long.
Turtle Fur’s new collection will be available in the Fall of 2018 at specialty outdoor and snow sports retailers nationwide and online at turtlefur.com.
About Turtle Fur:
Since 1982 Turtle Fur® has been a leading headwear and accessories brand in the outdoor, snow sports and lifestyle markets. Located just north of Stowe, in the shadows of Vermont’s highest peak, Mount Mansfield, we know tough weather. By creating comfortable, quality products, we help you stay outside longer to enjoy the things you love to do. Our mission is to create the best adult and kids’ headwear and outdoor gear you can buy. We pride ourselves on holding true to our roots of quality, comfort, creativity, and community…all while having fun. For more information, visit: turtlefur.com