Agency will help shape Turtle Fur’s brand communication, increase brand awareness, and highlight new and celebrated product styles
Boulder, Colo. (September 7, 2017)
Turtle Fur, makers of headwear and accessories in the outdoor, snow sports, and lifestyle markets for more than 35 years, announces Momentum
Media PR as the brand’s agency of record, effective immediately. As Turtle Fur looks forward from over three decades as a wearing accessory category leader in snow sports, Momentum Media PR was selected to shape brand communication and refreshed positioning, while
promoting key product styles further into the outdoor and active lifestyle markets.
“We’re looking toward 2018 with a lot of excitement and will have both news and new stories to share” said Josh Pombar, Marketing Director for Turtle Fur. “Momentum’s experience in elevating brands in our key markets and beyond with clear positioning and communications, as well as their creative ideation makes this partnership the right fit for us at the right time.”
Since 1982, Turtle Fur has been a leader in the winter sport and outdoor industries for headwear and accessories. Based in the Green Mountain of Vermont, their invention of the first fleece neck warmer, The Turtle’s Neck®, launched a category of a simple solution to staying warm in some of the nation’s most inclement weather and ski conditions. From their fleece roots to their broad product offerings for Fall and Winter 2017, Turtle Fur is an iconic Vermont brand widely appreciated for quality, comfort and warmth.
“Turtle Fur is a brand that consumers recognize and appreciate, and one that many remember wearing from a young age,” said Alycia Cavadi, President of Momentum Media PR. “With new stories to share including products Made in Vermont, an artisan collection of hand-knit hats made in partnership with knitting cooperatives in Nepal, and new spins on tried-and-true classics, we’re excited to be crafting communications and working as a partner alongside the Turtle Fur brand as it moves forward.”
About Turtle Fur: Turtle Fur® has been a leading headwear and accessories brand in the outdoor, snow sports, hunting/fishing, and lifestyle markets for more than 35 years.
Located in Morrisville and nestled in the beautiful Green Mountains of Vermont, Turtle Fur was born 1982 when it left its first mark on winter with the invention of the first fleece neck warmer, The Turtle’s Neck®. It was a shift in winter accessories that continues to this day. The invention of the Original Turtle’s Neck freed once scarf-bound skiers from their tangled and burdensome accessories. From their fleece roots to a four-season brand with hats and accessories for snow, sun, and sand, Turtle Fur in well known for high quality and exceptional comfort. For more information, visit: www.turtlefur.com