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SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, will present New York-based media a showroom of next season’s snow sports gear, fashion and accessories at its seventh annual SIA Summer Snowdown on July 17, 2013.
Each July, SIA hosts the Summer Snowdown in midtown Manhattan, giving New York City-journalists from television, magazine, newspaper and online outlets the chance to mix, mingle and meet with SIA members and learn about their latest products.
“The Summer Snowdown is a terrific opportunity for SIA Members to get in front of NYC-based media that may not have the time or travel budget to attend the Snow Show,” said SIA public relations manager, Elizabeth Hurst. “There’s just something about talking snow sports on a muggy July day in Manhattan—journalists are looking for fresh ideas for their winter pieces and dreaming about cooler weather,” Hurst added.
Twenty SIA members will be showcased at this year’s Snowdown as well as two snow sports non-profit organizations: Apex Sports Group, LLC, Bench, DAKINE, DPS SKIS, Élan Skis, Fischer Skis, Krimson Klover, Learn to Ski and Snowboard Month, Malibu Cowboy LLC, Neve Designs, Never Summer Industries, PrimaLoft®, Quiksilver Inc, RAMP Sports, Ripzone/Powder Room, Scott Sports, Sport Obermeyer Ltd., Spyder Active Sports Inc., Thule Inc, Transpack, Winter Trails and ZEAL Optics.
The last Summer Snowdown attracted 64 journalists from 68 top media outlets including The New York Times, Newsweek, Popular Mechanics, O-The Oprah Magazine, Sports Illustrated, SHAPE, InStyle Magazine, Maxim—representing a combined circulation of 50 million.
SIA’s Summer Snowdown is a by invitation media-only event. Qualified journalists interested in attending should contact Kristan Clarke at email@example.com for more information.
Highlights and photos from SIA’s 2012 Summer Snowdown are available online at: http://www.snowsports.org/Media/SummerSnowdown
– SIA –
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com and Wintertrails.org.