Two PORON® XRD™ Partners Nominated for ISPO BrandNew Awards

Woodstock, CT – Nominees have been announced and the 2012 ISPO BrandNew Awards voting has started! Rogers is proud to announce that two of its valued brand partners, Nimbletoes® Footwear and Storelli Sports® – Advanced Soccer Protection, are both in the line-up.

For over 10 years, the ISPO BrandNew Awards have introduced the sporting and outdoors goods industry with the most advanced and future trending brands in the world. The competition is aimed to assist young entrepreneurs obtain global product and brand awareness both during the ISPO trade show and afterwards through numerous television interviews, on-line promotion and PR. New brands must submit an application to be considered for nomination. Winners are selected by a combination of on-line votes and an appointed international judges’ panel. Jury presentations focus on product, innovation, design, brand features, market potential and marketing.

Since launching in early 2009, the PORON® Team has collaborated with a variety of new and established brands to help incorporate PORON® XRD™ Extreme Impact Protection Technology in products ranging from footwear to protective apparel and equipment. PORON XRD Material offers brands an innovative wearable protection technology that’s soft, flexible, breathable and provides the best impact protection hit after hit.

“We are excited to see Nimbletoes and Storelli’s dedicated design, marketing and product development efforts get recognized by an international awards committee,” said Dave Sherman, Business Development Manager, PORON Cushioning. “We encourage people to visit the ISPO BrandNew Awards page and vote for their favorite new brand!”

Nimbletoes Footwear is not your typical lightweight upper and thin sole minimalist shoe. It brings together three decades of tested toe freedom know-how, Archraiser® elastic support and a PORON XRD insole for ultimate barefoot feeling with added impact absorption. Available in a variety of styles for individual needs, Nimbletoes has become a rapid hit among a diverse crowd including ultra marathoners, hikers and Parkour runners.

Storelli Sports was founded with one goal in mind: to create the most innovative soccer brand on the planet. The new protective gear incorporates PORON XRD Extreme Impact Technology in a variety of shirts, sliding shorts and gloves. The designs are both distinctive and edgy, and made with a strategically placed padding system to enhance mobility without compromising protection.

For more information on Nimbletoes, Storelli Sports, and to cast your vote, visit: www.facebook.com/ispo.brandnew.awards or www.poronxrd.com. 

About PORON® Cushioning

For over 40 years PORON® Cushioning has provided footwear, apparel, and protective equipment brands with a material that supports, protects, comforts, and most importantly, helps athletes stay in the race. PORON Cushioning products are durable yet flexible, so they will not wear or break down like other cushioning products. So, whether you need an insole that will last your next 50K or searching for a new helmet for the start of little league, look for the PORON Cushioning brand to insure you’re buying the best in quality and advanced technology.

About Rogers Corporation

Rogers Corporation (NYSE:ROG) is a global technology leader in specialty materials and components that enable high performance and reliability of consumer electronics, power electronics, mass transit, clean technology, and telecommunications infrastructure. With more than 178 years of materials science and process engineering knowledge, Rogers provides product designers with solutions to their most demanding challenges. Rogers’ products include advanced circuit materials for wireless infrastructure, power amplifiers, radar systems, high speed digital; power electronics for high-voltage rail traction, hybrid-electric vehicles, wind and solar power conversion; and high performance foams for sealing and energy management in smart phones, aircraft and rail interiors, automobiles and apparel; and other advanced materials for diverse markets including defense and consumer products. Headquartered in Connecticut (USA), Rogers operates manufacturing facilities in the United States, Belgium, China, Germany, and South Korea, with joint ventures and sales offices worldwide. For more information, visit www.rogerscorp.com.

The world runs better with Rogers.®