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Ultimate Direction Announces Fastest Known Time Grant Project

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Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announces its 2017 grant program to aspiring athletes who are planning a Fastest Known Time attempt in 2017. 

“We are fresh off the heels of our first-ever FKTOY (Fastest Known Time of the Year) Award, and the level of innovation, talent and ingenuity was staggering,” stated Buzz Burrell, Brand Vice President of Ultimate Direction. “This grant program was galvanized by the bold and creative FKT endeavors we explored in FKTOY 2016. We’re proud to partner with La Sportiva NA and Gu Energy Labs to supply resources that will enable more visionary athletic adventures.”

The Ultimate Direction Grant Project celebrates core qualities such as personal vision, creativity and determination. Each FKT Grant awardee will receive $1000 in addition to a considerable set of gear awards.

The FKT Grant will award a total of four proposals, with one designation to one female and one male, while two awards will be open category. Applicants must complete a basic proposal that compiles partner information (if any), location and description of the proposed route, proposed date, reason/personal interest for doing the route, and how they will verify and document the route. Additionally, the grant proposal must include the following criteria:

  • Running or hiking must be at least 50% of the time spent – can entail some other sports, but no motorized sports
  • FKT project may be undertaken anywhere in the world, and in 2017
  • Must be undertaken by people who are based in North America
  • Applicant must document your FKT attempt from either GPS and/or third-party tracking

There are no fixed parameters to achieve (such as length, difficulty, or remoteness) because the fundamental ethos of FKTs are personal creativity, vision, skill, and commitment. However, it should be noted that applicants consider certain subjective guidelines that include:

  • How much will their FKT “raise the bar”? Will it set a new standard as opposed to a quicker time?
  • How competitive is the route?
  • How much research, planning, and organization will it require?
  • Is this route creative or clever, seeing something others had not?
  • Will it establish a better style, or a new way of looking at it?
  • Is it dangerous or risky, or fully committing, or requiring experience or technical skills?
  • Will it avoid any negative impacts, such as environmental?

Applicants will be judged by an impartial grant panel who will consider the proposal’s methodology and documentation for verifying the route and the effort. Use of GPS, photos and video are strongly encouraged. The application is open March 27th through April 9th, and the grant awards will be announced on April 24th.

The concept of ‘FKT’ was created by renowned running adventurists Peter Bakwin and Ultimate Direction’s very own Brand Vice President, Buzz Burrell. Today, FKT is a term runners all over the world have come to understand and value as examples of creativity and arduous adventure.

For more information and to apply, please visit

For more information on Ultimate Direction’s latest products and athletes please visit or contact Devon Malizia at


About Ultimate Direction

In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains a market leader. Having created and popularized the “vest” concept for carrying water, they introduced the very first women’s-specific line of hydration packs, and have brought the classics of the past into the technical future with award-winning gear such as the Ultimate Direction Fastpack and Ultra Jacket. Ultimate Direction is headquartered in Boulder, Colorado.