Press Releases

Ultimate Direction Hosts Meet & Greet with Mathéo Jacquemoud at Upcoming OutDoor Show in Friedrichshafen, Germany

Famed Ski Mountaineer to Discuss New Film Project

Sausalito, Calif. – June 16, 2017


Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to be making its first appearance at the upcoming OutDoor Show in Friedrichshafen, Germany, 18-21 June. Mathéo Jacquemoud, Ski Mountaineer and one of pioneers of the “fast and light” style, will be available at the Ultimate Direction booth to sign posters and discuss his upcoming film, “This is Real.”

The film is a stunning visual demonstration of what is possible in the mountains, with a narrative by Colin Haley. The Trailer has been released here. The filmmaker, Mathis Dumas will also be present to discuss the film.

Buzz Burrell, Brand Vice President at Ultimate Direction, said, “The OutDoor show is a great platform to present Ultimate Direction as a brand in Europe where we continue to grow. It’s fantastic to have Mathéo at the booth, especially given the work he has put into helping to create the new SkiMo collection.”

Mathéo Jacquemoud is a frequent partner of Kilian Jornet on ski expeditions, a former Fastest Known Time holder on Mt Blanc, has twice won the prestigious Pierra Menta, and personally developed the new line of SkiMo Vests for Ultimate Direction, which will feature at the booth. Mathéo and Mathis will be at Ultimate Direction, Booth B4-207, from 11:00am-12:30pm, on Sunday, June 18. Posters will be available for signing.

For more information on Ultimate Direction’s latest products please visit or contact Harry Benyon at


About Ultimate Direction

In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains a market leader. Having created and popularized the “vest” concept for carrying water, they introduced the very first women’s-specific line of hydration packs, and have brought the classics of the past into the technical future with award-winning gear such as the Ultimate Direction Fastpack and Ultra Jacket. Ultimate Direction is headquartered in Boulder, Colorado.