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Meet at Booth #140
BOULDER, COLO. – July 20, 2017
Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to be hosting meet and greet sessions with a formidable lineup of adventure athletes and ambassadors at the Summer Market Outdoor Retailer taking place in Salt Lake City, UT from July 26 – 28.
The exciting schedule includes a Q&A with accomplished female trail runners, Gina Lucrezi, Krissy Moehl, Clare Gallagher and Tara Warren, a meet and greet with one of the biggest names in the ultra-running community, Anton Krupicka, along with an opportunity to meet accomplished long-distance runner, coach, writer and adventurer Sarah Lavender Smith, who will be signing copies of her new book: The Trail Runner’s Companion.
Buzz Burrell, Brand Vice President at Ultimate Direction, said, “We couldn’t be happier to have such well respected names available for this year’s Summer Market Outdoor Retailer. To attract ambassadors of this caliber speaks volumes to how our kit performs at the very top level. It’s great to have their knowledge and expertise, which will make for an exciting few days at the show.”
The schedule for the Ultimate Direction booth (#140) is as follows:
Trail Sisters Q & A With: Gina Lucrezi, Krissy Moehl, Clare Gallagher, Tara Warren – Wed. 7/26: 3:00 pm
Gina Lucrezi of Trail Sisters & Ultimate Direction Ambassader, will be hosting a Q & A with leading female trail runners: Gina Lucrezi, Krissy Moehl, Clare Gallagher and Tara Warren. The group will be looking at the topic of women’s equality and participation in trail running.
Meet & Greet with Anton Krupicka – Thurs. 7/27 2:00 pm
Ultimate Direction is hosting a meet & greet with Anton Krupicka, including poster signing.
Sarah Lavender Smith: Meet & Greet – Friday 7/28 10 am
Ultimate Direction is hosting a meet & greet with accomplished long-distance runner, coach, writer and adventurer Sarah Lavender Smith. Sarah will also be participating in a book signing for her new book: The Trail Runner’s Companion.
For more information on Ultimate Direction’s ambassadors and latest products please visit www.ultimatedirection.com or contact Harry Benyon at Harry@OutsidePR.com.
About Ultimate Direction
In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains a market leader. Having created and popularized the “vest” concept for carrying water, they introduced the very first women’s-specific line of hydration packs, and have brought the classics of the past into the technical future with award-winning gear such as the Ultimate Direction Fastpack and Ultra Jacket. Ultimate Direction is headquartered in Boulder, Colorado.