ULTIMAX MERINO WOOL

FOR IMMEDIATE RELEASE
Media Contact: Natalie Stangl
Email: Nstangl@wigwam.com
Phone: 920.889.8152



WIGWAM INTRODUCES NEW PACKAGING & ULTIMAX MERINO WOOL

Sheboygan, WI, July 1, 2012 – Wigwam, the performance sock company, is pleased to announce the launch of their new packaging! After months of consumer research on a quantitative and qualitative basis, Wigwam has chosen a new packaging style that provides differentiation among competitor packaging. In addition, the packaging copy is easy for the consumer to analyze in order help them find what they are looking for and ultimately make buy the right sock for their need. .

“The new packaging has been received exceptionally well at retail both by current and new Wigwam dealers. It reflects a new voice from Wigwam that communicates innovation and performance. “It’s a breath of fresh air to finally get our performance story to the end consumer in a beautiful and compelling way,” said Margaret Chesebro, Director of Sales at Wigwam.

In addition to new packaging, Wigwam has re-introduced the Ultimax® technology and a brand new series of styles called Ultimax® Merino Wool – the worlds softest, most durable, and moisture wicking Merino Wool socks available.

The new Ultimax® Merino Wool styles include:

Merino Trailblaze Pro – Crew
•The greatest combination of softness, durability and performance
•Ultimax® Pro Series keeps feet dry and blister free
•Lightweight design
•Breathable mesh panels • Seamless toe closure

Merino Airlite Pro – Ultra-light Crew
•The greatest combination of softness, durability and performance
•Pro Series keeps feet dry and blister free
•Ultra lightweight
•Breathable mesh panels
•Seamless toe closure

Single Trax Pro
•Ultimax Pro…dry feet, no blisters, no odor
•Foot hugging fit and comfort
•Lightweight instep
•Breathable mesh instep
•Cushioned sole
•Seamless toe closure

Merino Ridge Runner Pro
•The greatest combination of softness, durability and performance
•Pro Series keeps feet dry and blister free
•Cushioned sole
•Breathable mesh instep
•Seamless toe closure


About Wigwam:
Wigwam, the performance sock company, has been manufacturing performance socks in the United States for 107 years. For more information visit our website at www.wigwam.com or find us on Facebook at www.facebook.com/wigwamsocks or follow us on twitter at www.twitter.com/wigwamsocksusa.