Press Releases

Ultra Race of Champions Encourages Everyone to Be a Champion with New Ambassador Program

April 14th, 2015, Auburn CA: The Ultra Race of Champions is proud to announce its amateur athlete ambassador program. UROC, known for being one of the few ultra distance running events to offer a prize purse, has evolved into a true championship event where elites come to race the best of the best, on one course, on one day.

“The mission behind UROC though, isn’t to only be for the elites” says Alyssa Godesky, Director of Marketing for Bad to the Bone. “This race is certainly one where the best athletes in the world come to compete, but that will not overshadow the accomplishments of your amateur runners this year in Auburn. We have some irreplaceable personalities who come out year after year and are truly living the UROC mentality that everyone can ‘Be a Champion.’”

To highlight this for 2015, the Ultra Race of Champions has brought on board two brand ambassadors: Ken “All Day!” Michal and Catra “Dirt Diva” Corbett.

Inspiration is easy to come by when you’re talking to Catra Corbett. A finisher of over 200 ultras with 114 of them being 100 miles or more, she has seen it all! She will be bringing that wealth of knowledge to UROC this year along with Ken Michal. Ken is a multiple 200 mile run finisher, and now hosts the Running Stupid Podcast.

The goals of the ambassador program are simple: to share the experience of the Ultra Race of Champions further into the community and inspire others to “Be a Champion” through a positive outlook and excellent sportsmanship.

The Ultra Race of Champions will be introducing Catra and Ken to runners in the coming weeks on the race’s Facebook page. If you are interested in the Ultra Race of Champions Ambassador program please contact

About the Ultra Race of Champions

The mission of the Ultra Race of Champions is to create the Championship for the sport of ultra distance running. Elite runners are invited based on the recommendation of the Ultra Race of Champions Elite Advisory Council and their performances at key events in the sport all over the world. The UROC Elite Advisory Council includes some of the best ultra runners from around the World: Geoff Roes, Dave Mackey, Michael Wardian, Devon Yanko, Ian Sharman and Anna Frost. The Best of the Best, One Course, One Day. For more information, visit

About Bad to the Bone Endurance Sports

By directing premiere road and trail events all over the United States, Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 13 years, Bad to the Bone Endurance Sports events have reflected owners James Russell Gill III and Dr. Francesca Conte decades-long knowledge and passion for running.