UNEEK 8mm Cord Scoops Gold Award at OutDoor 2015
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Two cords, one sole innovation evolves in its second year
Portland/Friedrichshafen (July 16, 2015) –
KEEN Footwear is delighted to announce the exciting accolade of the coveted ‘Gold Award’ at the OutDoor Industry awards at the OutDoor Trade Fair in Friedrichshafen for their SS16 Uneek 8mm sandal. The OutDoor Industry Award is a highly credible internationally recognized design award for only the most innovative, trend-setting products and ideas.
The OutDoor Industry Awards are held in high esteem by the industry, designers and retailers alike and the tenth edition saw a particularly high quality field with KEEN fending off competition from 329 entrants. Of just nine recepients to receive this prestigious award, the hybrid manufacturer were particularly delighted to be the only footwear brand to be honoured with this globally recognised distinction.
Launched in SS15, this daring new take on the outdoor sandal has already enjoyed global success, with new styles in a wide variety of colours and patterns launching for SS16, including the award winning 8mm flat cord edition. “With its unique look, super comfortable fit and new material, KEEN has further improved this great product. A superb solution for travelling, outdoor activities and everyday use“ said the panel of International judges.
UNEEK now offers a diverse range of new color and pattern options for both men and women – from solids and stripes to camo-colored cord and the 8mm flat cord. Every aspect of UNEEK compliments the natural shape of the foot providing a balance of superior feel and movement.
KEEN products are known for their hybrid functionality and versatility, and UNEEK continues that trend. With more than three years of research and development, UNEEK is a sandal unlike anything else.
“Creating a shoe as unconventional as UNEEK represents our irreverent way of thinking when it comes to design and comfort, while keeping true to the hybrid versatility in our DNA,” said Rory Fuerst, Jr., KEEN innovation program lead. “We wanted to create a truly new fit experience and are delighted that the hard work of all of the production, design and development team has been recognised by such an important accolade as the Gold Award”.
Substituting traditional machinery and conventional materials for a simple two-cord construction, UNEEK is poised to continue its disruption in the footwear industry for SS 2016. Enjoy custom and secure fit thanks to its free-moving cord structure and a lightweight PU midsole for long-lasting support. An anatomical microfiber footbed, a secure fit lace capture system and a soft microfiber heel back guarantee all day comfort. Spring/Summer 2016 UNEEKs feature a new environment-friendly bio technology: Cleansport NXT natural odor control. Users can expect to enjoy the benefits of open air footwear: lightweight, flexibility, extreme breathability and the ultimate in comfort.
Media contact:
Keith Cozzens
Account Manager
keith@verdepr.com
Phone: (970) 259-3555
Email: keith@verdepr.com
