United By Blue® Announces 2015 Product Line
Urban outdoor brand leverages successful crowd funding campaign, adds new products
Philadelphia, PA (January 16, 2015)—In the wake of an exceedingly successful crowd-funding campaign, the mission-driven urban outdoor clothing and accessory brand United By Blue® is riding high into 2015 with an array of new styles and products. Debuting stylish, socially responsible, and innovative new apparel and accessories, United By Blue is proud to unveil the brand’s Fall 2015 lineup at the Winter Outdoor Retailer Tradeshow.
Last fall, United By Blue announced an ambitious new project to create a performance hiking sock entirely sourced, crafted, and packaged in the United States utilizing domestically sourced American Bison wool as the sock’s fiber foundation. The product, dubbed The Ultimate American Sock, was launched on Kickstarter in November. The five-week campaign raised over $140,000 and officially transitioned the socks from ambitious project to Fall 2015 product offering.
In addition to the Ultimate American Sock, the Fall 2015 United By Blue catalog features an expanded line of products, including a number of outer layers that blend style and function. Using organic materials, unique fiber combinations, and style that is as at home in the city as it is in the hills, United By Blue is a leading brand within the rapidly growing urban outdoor consumer category.
United By Blue will be showcasing several new products at Outdoor Retailer Winter Market. To learn more, please visit at booth #BR423
Men’s Drummond Wool Vest ($158.00)
The Drummond Wool Vest is an organic chambray lined, duck down filled, wool-shelled vest with a classic cut and timeless appeal. It has the perfect amount of warmth to be an outer layer on brisk autumn days. A front zipper seals out the elements, but a row of snaps gives it a more refined look that is sure to suit your lifestyle.
Men’s Banff Wool Button Down ($94.00)
Finally, a wool shirt that doesn’t itch or scratch! Blended with recycled polyester, this wool piece utilizes a soft fabric that is perfect for slope-side après-ski festivities. The great moisture wicking and odor resisting properties of wool make it a stylish base layer option as well.
Button Down Dresses ($88.00 – $98.00)
These fun and perky dresses are great for a variety of occasions; easily changing from casual to formal depending on how you choose to accessorize. Made with 100% organic chambray (Kingsley Chambray) or 100% organic brushed cotton (Murray Plaid), these super soft dresses promise to keep you comfortable.
Women’s Day Coat ($128.00)
Made of light 8oz. organic cotton, this hooded coat is the perfect piece jacket for cold fall days or early winter nights on the town. The Day Coat’s light lining adds just the right amount of warmth without bulk.
The Ultimate American Sock ($38.00)
Completely designed, sourced, crafted, and packaged in the USA, these ultra warm socks are truly a story of American manufacturing. But where they really stand out is in their composition of unique materials. The Ultimate American Socks are made with domestically sourced merino wool and bison down, a rarely used fiber that is even softer, warmer and more durable than merino. United By Blue has created an innovative product that is sure to ensconce your feet in comfort.
United By Blue was created in 2010 with the vision of combining urban outdoor lifestyle goods with a mission to conserve our world’s oceans and waterways. In their own unique spin on the one-for-one business model, United By Blue has committed to removing one pound of trash from these waterways for every product they sell. 2015 will likely play host for the 250,000th pound of trash removed, which will surely be cause for celebration.
About United By Blue
United By Blue was founded in 2010, driven by the idea of associating the sale of each product with a concrete environmental action. For every product sold, UBB removes one pound of trash from oceans and waterways through company organized and hosted cleanups. We believe in creative solutions, great coffee, thoughtful design, and finding adventure everyday. United By Blue products can be found in more then 300 outlets nationally and our own brick and mortar coffee house & clothier locations in Philadelphia. For more information visit UnitedByBlue.com.
Purple Orange Brand Communications