United By Blue Launches Ultimate American Socks on Kickstarter to Rave Reception
Bison Down & Merino Wool Sock Celebrates American Manufacturing
Philadelphia, PA (November 19, 2014) — United By Blue, a mission-driven outdoor apparel brand, is proud to unveil the Ultimate American Sock, a truly American manufacturing journey that starts with domestically sourced Bison Down and Rambouillet Merino and moves through to a beautifully finished American-Made performance hiking sock. The socks, which were launched on Kickstarter and funded in less than 24 hours, will be part of the brand’s Fall 2015 line.
The creation of United By Blue’s Ultimate American Sock began as a year-long effort to fully understand what it takes to make a product on American soil. The United By Blue team, led by President and Founder Brian Linton, started with an animal at the center of American folklore and with thousands of years of evolutionary adaptation to harsh winter environments: the American Bison. Although rarely used in textile production, Bison actually produce a super fine undercoat of “down” that is thermal-regulating, moisture-wicking, extremely durable, and rivals the softness of cashmere. Bison Down is scarce and difficult to accumulate; a single buffalo can produce just 4-6 ounces of down per year.
Sourcing and gathering Bison Down is only the first step: United By Blue then super washes and combs the raw fibers domestically and finally blends the Bison Down with domestically sourced Rambouillet Merino sheep wool to create yarn in Massachusetts. The Ultimate American Sock is knit and finished in Iowa with custom packaging produced in neighboring Wisconsin.
United By Blue’s Ultimate American Sock was announced November 10th on Kickstarter.com and is nearly 300% funded after ten days.
Ultimate American Sock — MSRP: $38
Ultimate American Sock — Kickstarter Price: $25
About United By Blue
United By Blue was founded in 2010, driven by the idea of associating the sale of each product with a concrete environmental action. For every product sold, UBB removes one pound of trash from oceans and waterways through company organized and hosted cleanups. We believe in creative solutions, great coffee, thoughtful design, and finding adventure everyday. United By Blue products can be found in more then 300 outlets nationally and our own brick and mortar coffee house & clothier locations in Philadelphia. For more information visit UnitedByBlue.com.