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Upslope Craft Lager honors its upstream roots through the 1% for Rivers Campaign
Boulder, Colo. (Feb. 26, 2015) – Upslope Brewing Company announces the release of Craft Lager 12-packs for the first time, hitting shelves next week. This year-round style has become a staple for Colorado craft beer fans and river enthusiasts alike and has been benefitting coldwater fisheries and watersheds through their 1% for Rivers campaign since 2011. One percent of all Craft Lager can sales will be donated to local Trout Unlimited chapters in Colorado, Arizona, Montana, Texas and Wyoming.
“Our local watersheds give us so much—beauty, recreation and of course, the snowmelt that goes into our premium craft beers,” said Henry Wood, Upslope’s Director of Sales and Marketing. “Protecting our water is not only essential for good fishing, it’s also good for beer—and we all know fishing is better with beer!”
Upslope Craft Lager is a premium American lager brewed entirely of malted barley and Saaz hops. Snowmelt-infused and river-ready, this Colorado-style session beer delivers a clean, easy, light-bodied lager for the ages.
“Trout Unlimited is thrilled to ramp up our partnership with Upslope on the 1% for Rivers campaign,” said Joel Johnson, Chief Marketing Officer for Trout Unlimited. “We share a goal of raising awareness for conservation of trout. TU’s presence on their new 12-packs will give Upslope fans the opportunity to enjoy a great craft beer while making the fishing better on their home water.”
Trout Unlimited is a national organization that works to conserve, protect and restore North America’s coldwater fisheries and their watersheds. One percent of proceeds from every can of Upslope Craft Lager sold will go directly to local chapters to ensure that robust populations of native and wild coldwater fish such as Trout and Salmon once again thrive within their North American range.
Twelve-packs of Upslope Craft Lager will be available on shelves at select Colorado liquor stores and will be available in all of Upslope’s channels of distribution later this spring, including: Arizona, Montana, Texas and Wyoming.
Learn more and get involved with Trout Unlimited by visiting http://www.tu.org/get-involved.
About Upslope Brewing Company
Boulder-based Upslope Brewing Company is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability, and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on the-go beer enthusiast. The five flagship beers include: Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series. In an ongoing effort to protect Colorado watershed, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager’s revenue benefits Colorado Trout Unlimited. Learn more about Upslope at www.upslopebrewing.com.
About Trout Unlimited
Trout Unlimited is a national organization that works to conserve, protect and restore North America’s coldwater fisheries and their watersheds. This dedicated grassroots army is comprised of over 150,000 members nationwide and is matched by a respected staff of lawyers, policy experts and scientists who ensure that TU is at the forefront of fisheries restoration work at the local, state and national levels. Learn more at www.tu.org
Verde Brand Communications