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Press Releases

Upslope Releases REEL ROCK Session IPA to Celebrate Film Tour’s 10th Anniversary

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Boulder, Colo. (Aug. 11, 2015) Upslope Brewing Company announces the limited release of their REEL ROCK Session India Pale Ale in collaboration with the REEL ROCK Film Tour as a tribute to the tour’s landmark 10th year.

For the past decade, the REEL ROCK Film Tour has defined the standard for climbing movies with its annual offering of stunning action and compelling stories to audiences around the globe. REEL ROCK is set to raise the bar once again this year as it kicks off its worldwide tour to over 450 locations across all seven continents.

This collaboration Session IPA, available in 19.2-ounce limited release cans and on draft in Upslope’s tap rooms, is light, crisp and hop forward. To create the bright and refreshing base, Upslope brewed its Session IPA with premium pilsner and a touch of German rye. Hop bursted and dry hopped with loads of Galaxy and Cascade, the aroma offers notes of peach, passionfruit and citrus zest. With the full flavor and bitterness of an IPA at 41 IBU, but brewed to 3.9% ABV, imbibers can feel free to session another after a hard session at the crag. 

REEL ROCK 10 includes exclusive premieres of short films by co-founders Sender Films and Big UP Productions that tell the stories of the most exciting vertical achievements from the past year, including an epic traverse across the jagged peaks of Patagonia, a rowdy pumpfest at 24 Hours of Horseshoe Hell, and an exclusive look at the history-making Dawn Wall free ascent. REEL ROCK 10 will feature athletes Tommy Caldwell, Kevin Jorgeson, Alex Honnold and Daniel Woods, with a special tribute to the late Dean Potter. Audiences will share in moments of hilarity, struggle and triumph as these hardcore and often larger-than-life climbers take on awe-inspiring challenges. 

To celebrate the release of this limited release REEL ROCK Session IPA, Upslope will host a party at its Flatiron Park tap room from 5:00 p.m. to 9:00 p.m. on Thursday, Aug. 20, 2015. 19.2-ounce cans of this collaboration brew will be available for purchase for $6. LuLu’s BBQ will be on site serving up food truck eats. 

REEL ROCK 10 premieres Sept. 17 in Boulder, Colo. The tour schedule can be found at

About Upslope Brewing Company
Boulder-based Upslope Brewing Company is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability, and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on-the-go beer enthusiast. The five flagship beers include: Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series, the Lee Hill Series and the Tap Room Series. In an ongoing effort to protect Colorado watershed, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager can revenues benefit local chapters of Trout Unlimited. Learn more about Upslope at

About the REEL ROCK Film Tour
The REEL ROCK Film Tour brings the best climbing and adventure films of the year to live audiences throughout the world. REEL ROCK shows are high energy, community events that go beyond mere film screenings to include prize giveaways, athlete and filmmaker appearances, non-profit fundraising, and a festival atmosphere. REEL ROCK is presented by The North Face and Gore-tex, and sponsored by Sterling Rope, Goal Zero, Petzl, Skratch Labs, and Climbing Magazine. 


Media Contact:
Alex Hunt
Verde Brand Communications
970-259-3555 x129