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September 14, 2012, Charlottesville, VA—The 2012 Ultra Race of Champions (UROC) presented by Competitor magazine is just two weeks out and the elite roster of competitors reads like a “who’s who” of the ultra running community–highly fitting for the second annual 100K championship race. Two ultra running icons, Geoff Roes and Ellie Greenwood take time out of their days in Alaska and British Columbia to invite runners to the 2012 UROC via a short, “must-see” preview video hosted on the UROC home page: ultraroc. com. And http://youtu.be/NLVL3S3Btb4
As the under 2-minute, fast-moving video proclaims, the world’s best ultra runners will gather at Wintergreen Resort in the Blue Ridge Mountains of Virginia on Saturday, September 29th, 2012, to compete on a mixed course of road and trail over a total distance of 100 kilometers for a share of the $20,000 prize purse. Elite runner Iazaldir Feitoza Santana is traveling from South America to compete and comments, “I live in Brazil and I was delighted by the format of UROC. I am sure this race will become a world reference.”
The 100K World Champion Shinji Nakadai from Japan shares his fellow competitor’s regard. “My stay in the USA is limited,” says Nakadai “so I ‘m very excited to have this chance to run with top runners from around the world.”
The vision of race directors J. Russell Gill and Dr. Francesca Conte of having the best long distance runners from around the world compete in a single, annual, championship event will be further realized at this year’s race. And once again, Bad to the Bone Endurance Sports will activate their media arm, Bad to the Bone Media in conjunction with Amoeba Films to provide the spectating world with unprecedented race day coverage of the championship. Their goal is to provide the most comprehensive race day video coverage ever produced for an ultra distance event.
As well as the most timely and informative. In addition to the experienced and professional film crew, Gill will provide authoritative, accurate voice commentary. UROC race video will be posted in chronological segments on the internet same day for spectators to watch online. An advance schedule (see below) directs viewers when to tune into the UROC video broadcast to view the race footage, but the Start and Finish will be streamed live via webcam for on demand, up-to-the-minute viewing. Alyssa Godesky, a competitive runner and member of the Bad to the Bone Media team will post live updates every 20 minutes to both Twitter (#BTTBEndurance) and Facebook, combining the best in live video coverage with social media “reporting.”
This type of unparalleled coverage is what race director Conte says has been “missing” from the sport. And what is needed to engage and grow a larger audience. “Watching professional footage from the course on race day will make friends, family, and fans who couldn’t attend UROC feel as if they were there–watching the race action unfold and supporting the event.”
“Our sport has reached a new moment in history” notes elite runner Sabrina Morgan. “We have moved beyond the cultic unknown into something that the wider society is excited about and wants to celebrate with us. UROC is a response to this and I’m thrilled to be a part of this race. Let’s see who comes out on top.”
What does it take to come out on top? Beyond the prior training and experience competitors bring to the starting line, athletes will rely on multiple aid stations throughout the day for high performance energy supplements, food, and drink. Luke Sword, Marketing Director for PROBAR® understands the challenge of eating during competition and joins GU Energy® as a key UROC sponsor. “We’ve very honored to be the official energy bar of UROC” says Sword. “It’s an incredible race with extreme physical demands. Having the right fuel for the athletes’ bodies is going to be critical.”
Award-winning movie studio Amoeba Films is back again this year and founder Brian Wimer has vowed to keep his crew sharp and energized to keep up with their strenuous film schedule and rapid-fire video uploads during UROC: five videos in twelve hours. “This is the ultra race of digital media, too,” says Director Wimer. “We’re stocking a mountain of PROBARS to sustain our camera folks through the rigors of this run.”
2012 UROC promises to be one of the most exciting fields ever assembled in the sport and clearly the race day coverage will match the caliber of competition. Pre-race video footage and race day video will be available on both on the Ultra Race of Champions website: ultraroc.com and Competitor magazine’s website: www.running.competitor.com. Tune in September 28-29 to see the race action unfold. Race day footage will be broadcasted via the world wide web at pre-determined times through out the day.
2012 Ultra Race of Champions (UROC) Video Broadcast Schedule
Friday 9/28 Pre-Race Video Broadcast Schedule
Starting Friday by 1: 00 PM EST Live Feed at Packet Pick-Up
Starting Friday by 10:00 PM EST Candid Footage (behind the scenes of UROC)
Starting Friday by 10:00 PM EST Red Carpet Interviews with Athletes
Starting Friday by 10:00 PM EST Meet the Elites Panel Discussion/Q & A
Saturday 9/29 Race Day Video Broadcast Coverage
All day Saturday: Live Webcam at the Start/Finish starting 6:30 a.m Sat through 2 a.m. Sun
Starting Saturday by 10:00 AM UROC Course Sections:
10:00 AM Start of UROC (7 a.m.) to Cedar Drive Trailhead
1:00 AM Reeds Gap to entrance of White Rock Junction. Includes Slack Overlook.
3:00 PM Bald Mtn to Whetstone Ridge Trailhead
5:00 PM Whetstone Ridge (Dragon’s Back) back to Bald Mtn. And Slack’s Overlook.
6:00 PM White Rock Junction to Reeds Gap
6:00 PM Cedar Drive Trail to Finish
5:00 PM Post Race Interviews
7:00 PM Award Ceremony – Ultra Race of Champions
About Bad to the Bone Endurance Sports
Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves by directing premiere trail- and road-running events in the Shenandoah Mountains of Virginia. For almost 10 years, Bad to the Bone Endurance Sports events have reflected owners Gill and Francesca’s decades-long knowledge and passion for running. www.badtothebone.biz
About Competitor Magazine
Celebrating 25 years, Competitor magazine is the world’s leading voice of endurance athletics. Competitor engages active people from runners to cyclists and outdoors adventurers to fulfill one simple mission: to inspire a healthy, active lifestyle. Competitor empowers readers across the country, with world-class journalism and photography, to become community leaders through their adventurous lifestyle and courageous spirit. For more information about Competitor, including advertising rate cards and editorial calendar, visit CompetitorMediaKit.com. For the latest running news, training advice and more, visit Competitor.com.
PROBAR® creates delicious, convenient, healthy plant based food products. Made from whole, organic, raw foods, and 100 percent vegan, PROBAR® is a natural alternative to other nutrition bars which contain unrecognizable, hard-to-pronounce ingredients. We strive to become the leading provider of real food choices while maintaining a steadfast commitment to quality, sustainability, and fantastic taste. We source the finest all natural, real, wholesome, and organic ingredients from responsible growers to create food that is simply delicious and always Simply Real.™Learn more at ThePROBAR.com
About Brian Wimer and Amoeba Films
Brian Wimer studied drama at Yale. After an extended segue into the ad world (where he gave voice to Taco Bell chihuahuas), he returned to his roots in the entertainment industry with the low-budget cult film Eat Me: The Musical. He has since won over thirty independent film awards, and been invited to more festivals than he currently cares to count.
Amoeba Art & Media (AKA Amoeba Films) is an award-winning production company and film studio with three features under its belt, as well as over one hundred shorts, commercials, industrials documentaries and music videos. Amoeba frequently collaborates on projects with The Filmmaker’s Republic, a collective of film-centric artists in Central Virginia who pool their considerable talents and resources to create and complete film projects of significant commercial or artistic merit (ideally both). Their ranks include writers, directors, actors, visual artists, musicians, technicians, and Sanskrit chanters. www.amoebafilms.tv