Vail Resorts Offers SIA Snow Show Attendees Epic Pass for 60% Off

Vail Resorts Offers Epic Pass for 60% Off Original Price For Credentialed SIA Snow Show Attendees Only

Even though Vail Resort’s Epic Season Pass sales have been closed to the general public since November, 2010 SIA Snow Show attendees will be able to purchase the 2009-2010 Epic Pass for only $199 – more than 60% off the original price.

“We are thrilled that Denver is the new home for the SIA Snow Show and we are happy to offer this incredible deal to its attendees,” said Heidi Kercher-Pratt, Chief Marketing Officer, Vail Resorts. “For only $199 SIA attendees will have unlimited access to 17,000 acres of terrain spread across 3 states beginning Feb. 1 through the remainder of the season. It’s our way of showing our appreciation to the professionals in our industry.”

Epic Pass holders will receive unlimited skiing/riding at six amazing mountain resorts including Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Arapahoe Basin beginning Feb. 1 through the close of this season. And when the snow melts, the Epic Pass can be used for lift access to mountain bike and hiking trails throughout the summer months.

$10 of the Epic Season Pass purchase price will go to fund the non-profit Winter Feels Good, which supports outreach for introducing youth to snow sports.

For more information about the Epic Pass and the SIA Snow Show, click here . To learn more about Vail Resorts, visit www.snow.com .



– SIA –
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary. SIA also develops marketing products, services and programs helping our Members operate more efficiently and increase participation in snow sports. For more information, check out snowsports.org . SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, Heavenly Mountain Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and the consumer website is www.snow.com .