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SEATTLE, Wash. â€“ Van Brinkerhoff, a highly regarded, experienced sales professional from the Pacific Northwest with a substantial background in ski retail, has been named as sales manager for the newly formed K2 Sports Winter Outdoor Group incorporating Madshus and Kahru products effective immediately.
â€œWith yesterday’s announcement that we are distributing Madshus XC skis in the US market, combined with our recent acquisitions of Karhu Nordic and Telemark skis for North America, it was clear that we needed to hire a strong individual to manage our sales efforts in the winter outdoor market,â€ stated Tim Petrick, VP Global Sales for K2 Sports. â€œI am thrilled that Van Brinkerhoff is joining the K2 Sports team.
Brinkerhoff comes to the position of sales manager for K2 winter outdoor with an extensive background in field rep work, winter hardgoods retail and general management. For the past 10 years Brinkerhoff has been a partner with Doug Nunn and Associates, representing Salomon Nordic, Apparel and Footwear, along with several other outdoor product lines in the Pacific Northwest. An enthusiastic nordic and telemark skier, Brinkerhoff was previously a store manager and ski hardgoods buyer at the Swallows’ Nest in Seattle.
â€œHaving the opportunity to help create and lead the K2 Sports winter outdoor group was an opportunity I couldn’t pass up,â€ said Brinkerhoff. â€œMadshus is celebrating its 100th anniversary in 2006. This heritage brand is known for designing and manufacturing world class XC race skis as well as some of the finest XC touring skis on the market. Combined with the completely revamped boot offering Madshus launched in 2006 along with K2 Sports’ highly regarded customer service and delivery capabilities, I am confident we can grow our business significantly in the years ahead.â€
About K2 Sports.
K2 Sports operates under K2 Inc. (NYSE: KTO) a premier, branded consumer products company with a portfolio of leading brands including ShakespeareÂ®, PfluegerÂ® and StearnsÂ® in the Marine and Outdoor segment; RawlingsÂ®, WorthÂ®, K2 Licensed Products and Brass EagleÂ® in the Team Sports segment; K2Â®, VÃ¶lkl Â®, MarkerÂ®, Line, Karhus and RideÂ® in the Action Sports segment; and, AdioÂ®, MarmotÂ® and Ex OfficioÂ® in the Apparel and Footwear segment. K2’s diversified mix of products is used primarily in team and individual sports activities such as fishing, watersports activities, baseball, softball, alpine skiing, snowboarding and in-line skating. Among K2’s other branded products are HodgmanÂ® waders, MikenÂ® softball bats, TubbsÂ® and AtlasÂ® snowshoes, JTÂ® and Worr GamesÂ® paintball products, Planet EarthÂ® apparel and SospendersÂ® personal floatation devices.
AdioÂ®, AtlasÂ®, Brass EagleÂ®, Ex OfficioÂ®, HodgmanÂ®, JTÂ®, K2Â®, MarkerÂ®, MarmotÂ®, PfluegerÂ®, Planet EarthÂ®, RawlingsÂ®, RideÂ®, ShakespeareÂ®, SospendersÂ®, StearnsÂ®, TubbsÂ®, VolklÂ®, WorthÂ® and Worr GamesÂ® are trademarks or registered trademarks of K2 Inc. or its subsidiaries in the United States or other countries
For more information, contact Tim Petrick at K2 Sports at 800-426-1617, X1259.