WESTLAKE VILLAGE, Calif. (May 22, 2012) – Vapur® has garnered an ardent following since its launch of the original Anti-Bottle in 2009 and is continuing to prove itself as the leading pioneer in the hydration industry. As the original mastermind behind flexible reusable water bottles, Vapur is launching two new collections that improve upon its flagship product line.
The new Vapur Reflex Collection, including the Reflex and Runway models, is the latest evolution of the original Classic Anti-Bottle. In addition to the Reflex’s six novel colors and Runway’s stylish geometric patterns, both collections now feature a reinforcing grommet and an updated clip design made from ultra-durable plastic, making all Vapur Anti-Bottles 100-percent made in the USA.
A new spin on a classic, the refreshed Reflex Anti-Bottles come in six splashy colors: Cool Grey, True Green, Hot Pink, Purple and Cyan. These beauties are ready to attach, fold and stow to keep up with today’s fast-paced consumer.
While staying true to Vapur’s utilitarian design, the new fashion-forward Runway Anti-Bottles feature bold and fresh patterns, aptly named the Uptown, Downtown and Soho. This clutch-friendly space-saver offers the convenience and flare every trendsetter seeks.
“We remain committed to helping people kick the bottled-water habit,” says Jason Carignan, chief design officer and co-founder of Vapur. “Our ultra-portable Anti-Bottles make it so easy and convenient to carry your reusable water bottle instead. These improvements to our flagship line make our Anti-Bottles even more durable, versatile and fashionable for today’s conscious consumer.”
The BPA-free lining makes the Anti-Bottles taste-free and odor resistant, freezable and dishwasher-safe. The new Reflex collection joins the Element, which debuted in March. The Element Anti-Bottle’s design helps meet the greater hydration needs of those living an active lifestyle, including athletes and outdoors enthusiasts.
The Anti-Bottle is a unique and novel hydration collection that underscores Vapur’s vision and leadership in design. “Live Flexible” with the Vapur community; follow Vapur on Facebook or join the conversation on Twitter.
About Vapur, Inc.
Founded in 2009, California-based Vapur, Inc. is on a mission to make hydration incomparably portable and convenient. As the leading designer, marketer and distributor of reusable, handheld, collapsible hydration products. Vapur’s complete line of Anti-Bottles® have been adopted by athletes, outdoor enthusiasts, celebrities, green activists, government agencies, fashion gurus, and families alike. Vapur’s ultra-durable Anti-Bottles® are proudly made in the USA, BPA-free, freezable and dishwasher-safe. Vapur is privately held, with products available in 13 countries worldwide and contributes a portion of all sales to water-related and environmental causes. For more information, visit www.vapur.us and as always, “Live Flexible.”