Get access to everything we publish when you sign up for Outside+.
Outdoor footwear manufacturer Vasque announces today it’s teaming up with the original running skirt creator, SkirtSports to host several high-energy, one-of-a-kind promotional events at next month’s Outdoor Retailer Trade Show in Salt Lake City. Festivities, including a casual trail run and a show-stopping, â€œSkirtiniâ€-drinks party, will showcase Vasque’s all-new collection of women’s-specific shoes while celebrating both companies’ ongoing commitment to women athletes everywhere.
â€œWe’re really excited about this,â€ says Vasque marketing director Sarah Pitts. â€œThe partnership feels natural, as we have a lot in common with SkirtSports. From the start their mission has been to empower women by encouraging fun and fitness without sacrificing femininity. We’ve always felt the same way, but with our 2009 line of women’s shoes, we’ve raised the bar. We’re truly reinventing what it means to be a woman athlete.â€
Vasque’s new women’s-specific shoes include the Momenta, a performance trail runner; the Solera VST and Amphora, cross-overs that bridge the gap between the trail and everyday terrain; and the Briza GTX, a lightweight hiker. Each shoe is designed specifically for a woman’s foot, with narrower heels, higher insteps, and a lower center of gravity. The ultimate in feminine comfort and style, they’re engineered from the ground up to both build confidence and provide unmatched performance. â€œWith these shoes we’ve recognized that women’s feet are different than men’s,â€ says Pitts. â€œLike SkirtSports’ skirts, our shoes let women athletes be women.â€
The Vasque/SkirtsSports events kick off two days before the show begins with the SkirtChaser Trail Run August 6 at 4 pm at Pineview Reservoir. The casual run, with women (Skirts) starting first and men (SkirtChasers) following three minutes later, is a great chance for participants to test the latest products from both Vasque and SkirtSports. It’s also a chance to meet Ironman champions Nicole and Tim DeBoom, who will lead the way. Amazing goodie bags will be rewarded to all racers, included prizes from Vasque, SkirtSports, and Camelbak. Participating buyers will also have an opportunity to win free advertising from Trail Runner magazine.
To continue the fun, on Saturday August 9 Vasque and SkirtSports will host a Skirtini Party at Vasque Booth 24001 from 4-6 pm. Partygoers will enjoy free â€œSkirtiniâ€ drinks while previewing the hottest in women’s-specific footwear and apparel. There will also be a multitude of great giveaways for attendees.
As a company that designs footwear to fit the specific needs of its customers, Vasque has a team of accomplished athletes that report straight from the mountains and trails. This hands-on relationship ensures that Vasque shoes perform in real conditions time after time. The Vasque commitment to developing products inspired by those who wear them has naturally created forty plus years worth of long-term brand loyalty. The current product line includes award-winning trail running, crossover, hiking, backpacking, mountaineering and a kids’ collection. www.vasque.com
Run in a Skirt. Ride in a Skirt. Play tennis, golf, rollerblade, ice-skate, shop or go on a blind date. SkirtSports is a smart and edgy company that created the original fitness skirt. Founded by professional triathlete, Nicole DeBoom, SkirtSports encourages fun, fitness and feeling good about living. For more information and to view retailers, please visit www.skirtsports.com