Vasque Awards Himalaya Trading International Distributor of the Year

Industry leader, Vasque footwear, presented the Himalaya Trading Co with the award for Vasque International Distributor of the year during the ISPO trade exhibition in China. Vasque considers the Himalaya group largely responsible for strengthening sales and expanding the Vasque brand to be one of the top outdoor specialty brands in the Asian market.

“Awards are given to those distributors that display overwhelming achievement in the following criteria: An increase in units and dollars year after year, PR activity on behalf of the brand, and successful event marketing initiatives,” notes George Brown, Vasque’s Pacific Rim & Latin American sales & marketing manager. “I am extremely proud to declare that the Himalaya group has helped Vasque go from nowhere to number one outdoor specialty brand.”

Himalaya demonstrated a 78% increase in units and an impressive 84% increase in profits from last year. The distributor is also responsible for generating Vasque over 50 hits in a variety of magazines, newspapers, and product reviews including high profile publications like China Esquire and Men’s Health.

“Himalaya has gone beyond expectation,” claims Brown. “In addition to organizing and sponsoring three successful trail events the team also opened a new Vasque concept shop in the Sunlight Department Store in Beijing.”

About Himalaya Trading Co:
Himalayas Trading Company was founded in 2002 by two outdoor enthusiasts – Yu Zhang and Jack Lin. Himalay is a distributor of U.S. outdoor brands and has developed a successful country wide sales network. The company is located in Shenzhen, China, with a subsidiary office located in Beijing.

About Vasque:
As a company that designs footwear to fit the specific needs of its customers, Vasque has a team of accomplished athletes that report straight from the mountains and trails. This hands-on relationship ensures that Vasque shoes perform in real conditions time after time. Based in Red Wing Minnesota, the Vasque commitment to developing products inspired by those who wear them has naturally created forty plus years worth of long-term brand loyalty. The current product line includes award-winning trail running, multisport, hiking, backpacking, and mountaineering collections. For more information about Vasque’s products and retailers, visit www.vasque.com