Vasque Emphasizes Core Values with New ‘Trail Ready’ Collections
Vasque footwear, a family-owned company rich in heritage, tackles the spring 2011 collection with an emphasis on their Trail Ready roots.
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Vasque footwear, a family-owned company rich in heritage, tackles the spring 2011 collection with an emphasis on their Trail Ready roots. Vasque customers purchase the product because they know it is thoughtfully designed, carefully built, and thoroughly tested by trail zealots all over the world. With 45 years of experience in the outdoor performance footwear sector, the center of all product development for Vasque is trail ready footwear for trail ready lives.
“Our roots spread deep in the dirt,” says Mark Dinndorf, Vasque Director of Product and Marketing. “Vasque’s sound heritage is prevalent in our new collections of footwear for the next generation of trail users.”
Vasque’s connection to the outdoors shines through in their new collection of trail ready footwear set for debut in spring ’11. New Hiking and Backpacking boots including the Taku GTX – an expansion on the popular Breeze family, the Scree – Vasque’s reintroduction of theStealth® Rubber collection, and the Bitterroot GTX – the ultimate boot for the backcountry, exemplify Vasque’s commitment to authentic and performance driven footwear for their sacred ground – the trail.
Vasque is also unveiling a new multisport collection that will include a women’s specific line. These up and coming styles push boundaries with design and color, suit the outdoor, trail ready lifestyle while also encompassing function and performance. New styles will include the women’s Jule, Medley, and Swoop, as well as an updated version of the already popular men’s Juxt.
Whether your trail is the local greenway, a mountain pass at 10,000 feet or the path from your cabin to the lake, Vasque’s new collections will ensure you tackle it in footwear that supports your outdoor lifestyle and adventures.
Vasque’s new generation of trail ready footwear will debut during the Summer Outdoor Retailer trade show. Stop by booth 24001 to preview the new models.
For more information on all Vasque products visit www.vasque.com.
