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Vasque, a leading manufacturer of high-performance outdoor footwear announces today a partnership with Western North Carolina based Public Relations firm, Darby Communications. Effective immediately, Darby Communications will represent media relations for this industry icon.
The initial PR strategy will spotlight Vasque product innovation within their key categories of trail running, multi-sport, hiking, backpacking, mountaineering and kids. Additionally, future product initiatives will be a focal point for the campaign, with Spring 2008 product announcements released next month. Darby Communications will also host media appointments at the Summer Outdoor Retailer Trade Show to showcase the Vasque Spring â€˜08 collections.
â€œWe opted to move forward with Darby Communications thanks to their proven track record with our North American Trail Tour,â€ stated Mark Dinndorf, Brand Manager. â€œTheir work ethic and dedication to the program has exceeded our expectations.â€
Prior to its new duties of handling Vasque PR efforts, Darby Communications planned and implemented the Vasque 2007 North American Trail Tour, a true grass-roots marketing program that supports trail runners nationwide. A key component to the tour is title sponsorship of multiple high-profile trail-running series events throughout the country. Based on the success of the 2007 program, Vasque has committed to the North American Trail Tour project for 2008. To learn more about the tour please visit www.vasque.com.
As a company that designs footwear to fit the specific needs of its customers, Vasque has a team of accomplished athletes that report straight from the mountains and trails they are conquering. This hands-on relationship ensures that Vasque shoes perform in real conditions time after time. The Vasque commitment to developing products inspired by those who wear them has naturally created forty years worth of long-term brand loyalty. The current product line includes award-winning trail running, multi-sport, hiking, backpacking, and mountaineering collections, with a kids’ line due out this fall.
About Darby Communications
A small public relations firm dedicated to meeting the needs of their clientele with customized PR and promotional programs. In addition to working with Vasque, Darby Communications currently represents Highgear, Probar and Eagles Nest Outfitters.