Press Releases

Vasque Launches ‘Thank You Utah’ Campaign at Outdoor Retailer to Honor Years of Memories and Outdoor Adventures

Vasque provides an opportunity for the outdoor industry to thank Utah for the memories at next month’s OR

Red Wing, MN – June 27, 2017


Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, will celebrate and honor the great state of Utah as the biannual Outdoor Retailer tradeshow prepares to move on from the Beehive State in 2018. At this year’s 2017 Summer Market, Vasque will provide an opportunity for the outdoor industry to thank Utah for the memories and the community’s contributions to the ways we get outdoors.

As Outdoor Retailer moves on from Salt Lake City in 2018, Vasque will unite with OR attendees in thanking Utah for its beautiful public lands, national parks, inspiring people and unforgettable experiences. As a gesture of gratitude, Vasque would like to help young Utahans to explore their own state’s exceptional public lands.

Vasque will partner with the Outdoor Foundation to acknowledge Utah’s important contributions to the outdoor industry at this year’s show. Outdoor Retailer attendees are encouraged to show their appreciation by writing down their favorite outdoor experience in the state and share it on a map for all to see. This map of memories will pay homage to the greatness of Utah’s public lands and the opportunities for adventure it provides.

Because Vasque is committed to empowering and equipping young people to get outside and create formative adventures, each story shared through the Thank You Utah campaign will provide the resources to get Utah youth into the Utah wilderness through Parks 4 Kids.

“With Outdoor Retailer’s location shifting, Vasque will continue to support Utah’s youth getting outdoors,” said Joe Peters, head of global marketing at Vasque. “Through a partnership with Parks 4 Kids in combination with our in-kind donation, we believe that while this tradeshow is moving away from Utah, our campaign will leave the state better than we found it by ensuring that discovery of the incredible places in Utah is possible for years to come.”

OR Attendees can participate in the Thank You Utah campaign by attending the Outsider’s Ball on Tuesday July 25th (tickets can be reserved at or by visiting the Vasque booth (#12001) during tradeshow hours.


ABOUT Vasque

Vasque Footwear has delivered trust on the trail since 1964. With over 50 years of trail footwear innovation, our dedication to on-the-trail performance excellence has never been stronger. Our men’s, women’s and kids’ hiking boots, backpacking boots and trail running shoes deliver trusted miles on any trail, in any condition, around the world.

We design and produce trail footwear with a single-minded purpose. Every technical innovation and breakthrough starts with elevating your experience on the trail. The foundation of being honest, original and true to who you are and your customers is what keeps millions of people coming back to Vasque.

Vasque Footwear – Trust on the Trail Since 1964. Visit us at