Vasque Renews their Commitment to the OIWC

For their three years supporting the Outdoor Industries Women’s Coalition (OIWC), Vasque is pleased to announce that they have renewed as a Platinum level sponsor for 2011.

“We believe in the goals and mission of the Outdoor Industries Women’s Coalition and are proud to be a partner,” states Vasque marketing director, Mark Dinndorf. “Their work to support and enhance professional development not only helps Vasque, but the entire industry.”

In recent years, Vasque has seen their women’s specific skus grow to almost half of their sales, with the Women’s Mindbender trail runner being one of their bestsellers. Vasque is experiencing success with their women’s specific products because they understand a woman’s shoe should be made to fit a woman’s specific shape. The Vasque women’s collection features narrower heel pockets, additional instep support, an adjusted heel to ball flex zone ration and higher arches. Vasque recognizes that women need outdoor gear that is sized for them so that they can get the most out of all their outdoor experiences.

Look for Vasque and OIWC partnerships this summer, as they work to support national and regional education, networking events and continue to empower women.

About Vasque
Vasque footwear, a family-owned company rich in heritage and deeply rooted in the outdoor community, understands the outdoors is a state of mind and specializes in creating trail ready footwear for trail ready lives. For more than 45 years, their focus has been thoughtfully designed and carefully built performance footwear to take the next generation of trail users wherever the trail goes. Vasque focuses on fit and world-class performance as the core pillars in every backpacking, hiking, multisport, trail running and kids shoe they produce. Vasque’s authentic footwear withstands harsh conditions, rugged wear and the tests of time. www.vasque.com

About OIWC
Outdoor Industries Women’s Coalition (OIWC), a 501(c) 3 non-profit organization is a membership community of professionals in the outdoor, bike and snowsports industries. OIWC is focused on providing power, influence, professional development and opportunity in the outdoor related businesses and to generate champions to inspire other women. To learn more about the OIWC online member community or to become a new member or sponsor, please visit www.oiwc.org

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