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Veramonte, a leading Chilean winery, is partnering with the National Geographic Channel (NGC) in the summer-long â€œDare to Make a Differenceâ€ campaign to raise awareness for and support the National Geographic Society’s global conservation efforts. The â€œDare to Make a Differenceâ€ campaign, derived from NGC’s tagline â€œDare to Explore,â€ launches June 15 and may be featured in more than 1100 retail locations nationally.
Consumers can receive a free DVD sampler of NGC’s most popular programming including Dog Whisperer with Cesar Milan, Megastructures, Is It Real?, and Relentless Enemies by mailing in a coupon found at participating retailers or by logging on to www.ngcveramonte.com , which will also feature conservation tips and links to relevant sections of National Geographic Society’s website. Veramonte will also make a donation to the National Geographic Society in support of the promotion.
â€œDare to Make a Differenceâ€ promotional elements include co-branded Veramonte and NGC in-store displays, on-air spots nationally on NGC, spots on NGC VOD, the on-demand service that reaches more than 15 million households, and off-channel buys in more than a dozen markets nationally, including New York, Houston and Atlanta.
National Geographic Society (NGS) is one of the world’s largest non-profit scientific and educational organizations. The National Geographic Society’s programs help increase and diffuse geographic knowledge while promoting conservation of the world’s cultural, historical and natural resources.
â€œVeramonte’s consumers lead active, adventurous lifestyles and care about preserving our planet, making them an excellent promotional partner for the National Geographic Channel,â€ said Steve Schiffman, NGC’s executive vice president of marketing and new Media. â€œThere is also a strong fit with the lifestyle and purchasing habits of NGC’s upscale demographic.â€
â€œVeramonte’s commitment to producing the highest-quality wines through sustainable farming practices and our support of land conservation is in-line with National Geographic Society’s mission,â€ says Jennifer Watson, marketing manager for Veramonte. â€œBoth our national retail partners and our consumers feel good about supporting organizations that help our planet.â€
Veramonte’s commitment to conservation includes its dedication of 10,000 acres to a natural greenbelt located in a 13,000 acre vineyard and winery estate in Chile’s Casablanca Valley. Renowned for exceptional value and vibrant, fresh flavors, Veramonte wine resonates with outdoor adventure seekers everywhere.
Situated in Chile’s remote Casablanca Valley, Veramonte is one of Chile’s leading wineries, founded by renowned Chilean vinter Agustin Huneeus in 1990. Veramonte wines are distributed nationally and world-wide at fine restaurants and retail establishments. For more information, visit www.veramonte.com or call 800-529-WINE.
About National Geographic Channel
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channel is a joint venture between National Geographic Television & Film (NGT & F) and Fox Cable Networks. Since launching in January 2001, the NGC initially earned some of the fastest distribution growth in the history of cable and more recently the fastest ratings growth in television. The network celebrated its fifth anniversary in January 2006 with the launch of NGC HD, which provides the spectacular imagery that National Geographic is known for in stunning high definition. NGC has carriage with all of the nation’s major cable and satellite television providers, making it currently available to 59 million homes. For more information, please visit www.nationalgeographic.com/channel.
About National Geographic Society
Founded in 1888, the National Geographic Society is one of the world’s largest non-profit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting conservation of the world’s cultural and national resources. National Geographic reflects the world through its five magazines, television programs, films, radio, books, videos, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 29 local-language editions, is read by 40 million people each month in every country in the world. The National Geographic Channel reaches more than 290 million households in 27 languages in 164 countries. Nationalgeographic.com averages around 60 million page views per month. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geography illiteracy. For more information, log on to www.nationalgeographic.com.