Press Releases

Verde Brand Communications Welcomes Tom Barney, Launches Verde Strategy


Former CEO of Osprey Packs joins Verde, agency launches strategic consulting arm

DURANGO, Colo. – Verde Brand Communications launches Verde Strategy; a strategic solutions consulting practice that addresses business growth opportunities for companies in the active outdoor lifestyle markets. Led by Verde founder Kristin Carpenter-Ogden and Tom Barney, former CEO of Osprey Packs and newly appointed COO at Verde Brand Communications, Verde Strategy focuses on sales, marketing, product and retail challenges with special emphasis on the rapidly evolving direct-to-consumer relationship.

Top line growth is soft for many businesses due to the complex nature of the changing consumer landscape. Carpenter-Ogden and Barney know from firsthand experience that solutions lie in an expansion equation that includes product innovation, growing the dealer network at home and abroad, and transitioning to a multi-point distribution channel model.

“Tom and I are honored to be your trusted, market-fluent guides as you grow and transform your business in 2017,” said Carpenter-Ogden. “Between us, we have 45 collective years of front and back of the house business experience across the outdoor, bike, endurance and snowsports industries. We’re confident we can propel your brand with thoughtful and practical plans to achieve growth and success.”

Special areas of focus at Verde Strategy include:

  • Direct-to-consumer business development, from launch to up-leveling
  • Key dealer and new dealer relationship procurement, management and growth
  • International business / distribution expansion
  • New market reach and product category expansion
  • Specialty retailer problem-solving and modernizing
  • Organizational structure and strategic planning

Additionally, Verde Strategy offers research and analysis built just for businesses within the outdoor active lifestyle markets. Verde Brand Communication’s full range of public relations, digital marketing and media services will also be available to support all Verde Strategy clients.

“I am thrilled to be working alongside Kristin and the Verde team as we help our industry make the most of both the opportunities and challenges of 2017,“ said Barney. “We are excited to see you at Outdoor Retailer and SIA to kick the New Year into full gear!”

Barney’s first speaking engagement for Verde Strategy will be during Outdoor Retailer Winter Market at SNEWS’ The Retail Immersion Project (TRIP) panel on Wednesday, Jan. 11 (Day 2) at 3:00 p.m. in the Retailer/Rep Lounge in the Salt Palace.

To learn more about Verde Strategy and start receiving premium content, enter your email at http://www.verdepr.com/verde-strategy. Your subscription brings customized growth resources, industry intelligence and informative case studies to retailers and suppliers at no cost or obligation.

Verde Strategy is currently taking new clients. Visit the following schedule links to reserve an appointment with Verde Strategy at Outdoor Retailer or SIA this month: ORWM ’17 Verde Strategy appointment calendar or SIA Verde Strategy appointment calendar.

About Verde Strategy

Founded by Verde Brand Communications, Verde Strategy is a strategic solutions consulting practice that addresses business growth opportunities for companies in the active outdoor lifestyle markets. Led by Verde founder Kristin Carpenter-Ogden and Tom Barney, former CEO of Osprey Packs, Verde Strategy focuses on sales, marketing, product and retail challenges with special emphasis on the rapidly evolving direct-to-consumer relationship.


About Verde Brand Communications

With offices in Jackson, Wyoming, Ketchum, Idaho and Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media and consulting. Verde serves clients in the cycling, outdoor, snowsports, endurance, travel, active lifestyle, craft beer & spirits, and consumer electronics markets. For more about Verde Brand Communications, visit: www.verdepr.com. Subscribe to Verde’s Take Me Outdoors podcast series on iTunes.