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Verde PR & Consulting, based in Durango, Colo. and Spring PR, based in Wiltshire, UK, have forged a business relationship that will allow both agencies to increase services on an international scale. Moving forward, the two agencies will collaborate on international public relations outreach efforts on behalf of their clients.
â€œI’m pleased that Verde and Spring PR will be working together going forward. With Spring PR having a firm foothold in the UK outdoor market and Verde similarly placed in the US it’s a great match,â€ said Stephanie Briggs, managing director of Spring PR. â€œPersonally I’ve been in the position where I’ve tried to run a PR campaign for a British client in the US â€“ it’s easier said than done. You can’t beat having someone on the ground, feeling and understanding the local market. That’s why working with Verde PR will be great for us â€“ now our UK clients wishing to break into the States will be able to benefit from our relationship.â€
The relationship between Verde and Spring PR is the direct result of increased globalization of the active lifestyle market and business, and in the media. Many of Verde’s and Spring PR’s, clients have an international presence that span Europe, North America, South America and Asia.
â€œWe chose to work with Spring PR because together we can offer a united vision and the highest level of support for our clients’ ongoing global marketing, public relations and branding initiatives. Verde already works with international media outlets on a daily basis and has done so for over three years. We’ve formalized the relationship with Spring PR because the media environment is no longer international and domestic â€“ it is essentially one global market,â€ said Kris Versteegen, partner and account executive at Verde. â€œOur clients’ business platforms have been steadily moving towards globalization as they continue to successfully grow, and we wanted to offer a higher level of support.â€
The collaboration between Spring PR and Verde is effective immediately.
About Verde: Founded in 2001, Verde is a full-service public relations, communications, marketing, branding and consulting agency with an emphasis in corporate social responsibility. Our signature, highly creative approach garners consistently strong results for our clients. In addition, Verde provides services to develop, define and integrate our clients’ corporate social responsibility goals and vision with their respective brand and messaging.
About Spring PR: Spring PR was created to offer a friendly, personal, bespoke service. Today Spring PR is a three-strong team: small enough to remain personal and efficient and large enough to handle the public relations’ activities of our clients efficiently.