Verde PR & Consulting Expands Content and Copywriting Solutions

Durango, Colo. (June 20, 2012) – Verde PR & Consulting, a full-service public relations, marketing, branding, and consulting agency, announces an expansion in its content support services. In addition to traditional public relations, social media and blog management services, brands can hire Verde Content Solutions for copywriting projects such as website or marketing collateral and email marketing campaigns.

Verde is a leading brand communications agency founded by journalists a decade ago. Creative and compelling storytelling is in the agency’s DNA. Currently, Verde builds blog websites and populates with using professional blog writing services. This includes: management of editorial calendars, final posts, optimization, amplification and infusion of search-engine optimized best practices and construction into the pages. Verde’s expanded services are a natural extension, and include: newsletters, website copy, catalogs, hangtags, workbooks and blogs, and any other marketing collateral needs.

Kristin Carpenter-Ogden, CEO and founder of Verde, stated, “We’re answering demand with this service extension, which we feel is a logical progression to our current content service offering to clients and new brands.”

“Everything we do at Verde revolves around ensuring an integrated approach and voice for client marketing collateral and PR campaigns and messaging,” she continued. “The consistency in a brand’s voice is important to maintain throughout all channels. Our team has a deep understanding and a passion for storytelling, messaging and brand positioning.”

The current blog writing and management services are utilized by many Verde’s clients such as Ibex, Julbo, SCARPA, Confluence Watersports, and Stio. Clients are extremely happy with the quality of content and consistent growth of visitor engagement, traffic and engagement around brand voice through the Verde Content Solutions service offering.

“Verde’s Content Solutions is very turnkey for us. Since we’re already working with a communications team that knows our products and knows our brand, it makes sense to have them involved on the content side as well,” said Colleen Nipkow, marketing manager for SCARPA North America. “Verde has been helping us generate blog, social media and newsletter content for several years. And we look forward to expanding that relationship as Verde broadens its content offering.”

About Verde PR & Consulting

Verde PR & Consulting is a full-service public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are in the nature-based outdoor, bike and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. Visit http://www.verdepr.com for more information.