Press Releases

Verde PR & Consulting Launches Paid Media Division

Recruits Matt Smith, brand communications technology expert, to lead new service

DURANGO, Colorado — Verde PR & Consulting, a public relations and brand communications agency specializing in the outdoors, active lifestyle and consumer electronics markets, has launched a new Paid Media service platform. With the launch of this new division, Verde will provide clients with online and print media consultation and planning, paid search campaigns, search re-targeting campaigns and search engine optimization (SEO) services.

For the past decade, Verde has built a trusted reputation for delivering results, creativity and the highest level of customer care to its client family and media stakeholders with its innovative traditional public relations and integrated social media specialization. The launch of Verde’s Paid Media division complements the agency’s traditional and digital media services, enabling Verde to surround the sales and marketing goals of its clients with the most relevant and effective integrated communications solutions.

“Our clients continue to trust Verde to refine their market and product positioning, further their brand stories, engage their audiences, activate end consumers and to be discovered on Internet search engines and the social web,” said Kristin Carpenter-Ogden, founder and CEO of Verde PR. “We are responding to client demand with the launch of our Paid Media division. We’re now able to unleash a full-court press of integrated public relations and communications services that engage media, influencers and consumers on behalf of our clients.”

With the launch of its Paid Media division, Verde has hired Matt Smith as the agency’s new Chief Technology Officer and Director of Paid Media. Smith, who will be based in Durango, Colo., brings a decade of core market, technology-based communications and search engine experience to Verde. Smith holds an MBA with an IT emphasis from Colorado State University, Fort Collins. Additionally, Smith founded and sold an online bicycle retail storefront, With his hire, Verde is now a Google Certified AdWords Agency Partner.

“Our goal with the launch of our Paid Media division is to create the optimal mix of brand communications services that enhance our clients’ visibility, engagement capability and searchability,” said Smith. “With this launch, Verde becomes the market-authentic resource for public relations, organic content generation and search and now, paid placement and paid search. I couldn’t be more excited to leverage my technology background and core market experience to help our clients be more visible and engaging on search engines and through the social web.”

Mike Geraci, Partner, is director of the agency’s Digital Media division. Julie Evans, Verde’s Director of Public Relations, is director of the agency’s Earned Media division. Verde launches its Paid Media division with two client partnerships – DRIFT point-of-view cameras and GearTribe, a group buying community tailored to support and grow the specialty outdoor business model. For more information on Verde PR’s Earned, Owned and Paid brand communications services, please visit the agency’s new website:

Verde is the leading provider of integrated brand communications innovations and services that engage influencers on behalf of our family of clients in the outdoors, natural products, health and wellness, fitness, travel and consumer electronics markets. Verde enables discovery of our clients’ brands and product collections online, off-line and in-line through creative storytelling, authentic relationship building, engagement and pioneering integration of the new best practices of PR, technology and digital relations. Verde PR & Consulting was founded in Durango, Colo., in 2001 and has offices in Durango and Boulder, Colo., Jackson, Wyo., and Louisville, Ky. Verde PR: Connect, Engage and Activate.

Media Contact: Mike Geraci
Verde PR & Consulting
970.259.3555, Ext. 2