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Verde PR Hires Sara Lingafelter as Director of Digital, Social Media

New division director comes to role after working as digital program manager at REI

Verde PR & Consulting, a full-service public-relations, marketing, branding, and consulting agency with deep roots in the outdoor industry, this week hired Sara Lingafelter as its new director of digital and social media marketing.

Lingafelter comes to Verde after working as digital engagement program manager at REI. She is also more broadly known in the outdoor industry as a blogger, and as an early adopter of and a leading practitioner in social media.

As Verde’s new social media and digital director, Lingafelter will oversee an integrated digital and social program for clients, including strategic planning, management and oversight, content development through Verde’s Content Bank, and optimization of owned media properties, including social networking platforms and blogs.

Lingafelter is widely known via Twitter as @saralingafelter (formerly @theclimbergirl), and through her blog,, both of which have made her a leader and prominent player in the outdoor industry social media world. She has been tapped as an expert on digital engagement and social media to give presentations on those subjects at many Outdoor Retailer trade shows.

In addition to her social and digital experience in the industry, Lingafelter previously worked as a sales representative for outdoor products, and she is currently is an Outdoor Industry Women’s Coalition (OIWC) board member. Before she merged her passion for the outdoors with her career, Lingafelter was an attorney and also worked previously in both software and web development. She maintains an interest in the intersection between social business and the law, and is a frequent speaker and instructor with the University of Washington’s Advanced Interactive Marketing continuing education program in the areas of social media, user-generated content, and digital media.

“In Sara, Verde is gaining not only a strategist and social media expert, but a passionate outdoors woman and professional,” said Kristin Carpenter-Ogden, founder and CEO of Verde PR. “This is a major step forward in advancing our social-media division, and a tangible example of our investment in this dynamic and evolving communications realm. We couldn’t be happier to welcome Sara to our team.”

About Verde PR & Consulting

With offices in Durango and Boulder, Colo. and Jackson, Wyo., Verde PR & Consulting is a full-service traditional and digital public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, bike, and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. For more information, visit:

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