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Vertical Supply Group (VSG) Adds Talent to their Climbing Business


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Vertical Supply Group (VSG), the parent company of Sterling Rope, Notch Equipment, and master distributor of Silky Saws in the United States, continues to add talent as their brands experience strong growth across multiple channels domestically and internationally. These additions will help provide stronger service for customers of the brands in the outdoor industry.

Jessica Hoffmann has joined VSG as the new Director of Sales for Climb and Outdoor. The company has an impressive range of new Sterling and Silky product launches coming this spring/summer. Hoffmann will be responsible for growing these brands throughout the US and Canada. An avid rock climber, Jessica most recently worked as the Director of Sales at climbing brand, So iLL, and worked with Mountain Khakis before that. She brings a wealth of North American climb market knowledge to VSG. Jess’s leadership and entrepreneurial experience, including owning a specialty climbing shop and founding a lifestyle equestrian brand, is a perfect complement for her new role at VSG.

“We are very excited to add Jessica to the VSG team. As we continue to grow and launch world-class products, her knowledge and relationships in the outdoor industry will be a great asset to both Sterling and Silky Saws,” remarked Tom Andersen, VP of Sales for VSG.

Taking over the ambitious task of growing VSG’s brands internationally, Matt Andrews was promoted to take over as VSG’s Sales Manager for International Business Development. Matt started in the customer service department of Sterling Rope in 2005 and will bring his years of experience and knowledge of the Sterling Work & Climb markets and the Notch Equipment Brand to the global stage.

VSG is also pleased to announce that Adam Selby, of the Cold Stream Sales agency, is the new territory Sales Representative for the Sterling and Silky brands for California, Arizona, Nevada, and Hawaii. Based in Truckee, CA, Selby is an avid climber and will help to grow independent retail shops in this territory.

About VSG:

The Vertical Supply Group (VSG) is a manufacturer and supplier of the world’s leading products that keep climbers, ‘industrial athletes’, and technical rescue personnel safe and efficient while operating high above the ground. VSG’s leading brands & products set a standard of innovation and quality while providing world-class experiences for their retail, distribution, and web store customers. VSG’s offering consists of the most comprehensive assortment of products for arborists, climbers, emergency personnel, technical rescue, other work-at-height pros & enthusiasts. VSG is the parent company of Notch Equipment, Sterling Rope, and Rope Logic. The company is also the US & Latin America importer and distributor for Silky Saws.

More information can be found at https://www.verticalsupplygroup.com/.