Vicore Fitness hires PR and Event Coordinator.

For immediate release July 20, 2012:

Vicore Fitness hires Daina Carter to spearhead Public relations and event planning.

Vicore Fitness, innovators in soft surface training, welcomed Daina Carter to the company as the Public relations and event coordinator in June of 2012. To assist with Vicore’s rapid expansion, Ms. Carter will be heading efforts with media, event planning, and trade show presentations.

Vicore recruited Ms. Carter based on her 14 years in the retail and manufacturing sector. Ms. Carter has experience developing, managing and implementing public relations. Her background includes effectively boosting sales by personalizing procedures relevant to the needs of a diverse range of customers. Throughout her career she has served in many aspects of public relations with various companies. She has also managed redesigning and marketing of company websites and operational procedures. Her daily interaction with customers has provided the knowledge that is invaluable and has proven to be effective in revenue growth. As part of her responsibilities, Ms. Carter has attended multiple trade shows. Vicore plans to utilize her skills in future shows and with dealer/distributor support.

Vicore’s John Wilson stated, “As we continue to expand, adding another member to our team became crucial. Ms. Carter’s skill set and talent will be a welcome addition to Vicore.” Growing up in Utah, Ms. Carter has always been active in fitness and outdoor sports. Once learning of the strides Vicore was making in the fitness industry, the decision to join Vicore and be a part of a revolutionary concept was an opportunity she could not pass up.

To learn more, visit our website at http://www.vicorefitness.com