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Press Releases

ViewRanger Partners with Backbone Media to Launch Updates to Mapping App

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Bryn Kelley, Backbone Media

CAMBRIDGE, United Kingdom (August 2, 2016) – ViewRanger, a global, digital outdoor guide, mapping and navigation app, is pleased to announce its partnership with Backbone Media as its U.S.-based public relations agency. ViewRanger is expanding its products into the U.S. with plans to launch several new features that change the way people navigate and use maps in the outdoors.

“Backbone Media is the ideal partner to help us get the word out about the app and its upcoming launch,” said Craig Wareham, CEO and co-founder at ViewRanger. “Backbone has a unique understanding of the intersection between technology and the outdoors, and they will be a great resource for us as we continue to grow our presence in the U.S.”

ViewRanger, founded in 2006 in Cambridge, was created to serve the hiking, walking and trekking communities in the United Kingdom, Germany, France, Spain and Italy. Whether planning a trek or looking for a family-friendly bicycle ride, ViewRanger is designed to quickly and easily plan, navigate, record and share adventures. As the software starts to learn users’ preferences, it will suggest routes that best suit them.

“Working with ViewRanger provides an exciting challenge for us,” said Penn Newhard, founder and managing partner at Backbone Media. “We’re starting to expand our work in the technology sphere, and we think that ViewRanger’s new update will really revolutionize the way people experience the outdoors.”

ViewRanger has also hired Kris Wagner as international marketing director to lead marketing in the U.S. and the upcoming product launch. “Kris has unique, long-held, experience in using digital platforms to encourage trail-based recreation. We’re delighted that he’s joining our team of pioneers at ViewRanger, as our growth rapidly accelerates.”

About ViewRanger

ViewRanger is the outdoor discovery app for everyone. Founded in Cambridge, U.K., the app helps consumers worldwide to plan, navigate, record and share their outdoor adventures. Alongside its global community of active consumers, ViewRanger is used and trusted by over 200 search and rescue teams, and over 500 brands and organizations use ViewRanger to publish and promote their trail content.

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.