Press Releases

Visit JanSport’s® LiveWire™ Lounge

JanSport’s Fall 2006 collection features backpacks and apparel updated with the latest technologies for today’s tech-savvy consumer. The JanSport LiveWire Lounge will debut at Outdoor Retailer in booth #3341.

Kelly Blake

Celeste Niebergall


Visit JanSport’s® LiveWireâ„¢ Lounge

San Leandro, California-January 10, 2006, JanSport’s Fall 2006 collection features backpacks and apparel updated with the latest technologies for today’s tech-savvy consumer. The JanSport LiveWire Lounge will debut at Outdoor Retailer in booth #3341. The LiveWire Lounge is a unique setting that allows retailers to get comfortable while testing the JanSport backpacks and apparel that are connected to Apple’s popular iPod®. The lounge will also be the setting for a sweepstakes where JanSport will give winners an iPod®.

“We are excited to present apparel and products with LiveWireâ„¢ technology in an environment that is exciting and different for retailers”. Stated JanSport’s Vice President of Sales, Frank Fenton. The lounge atmosphere has pillows and couches to allow testers to hang out while wearing JanSport backpacks and apparel with iPod® connectivity.

Created with iPod® features, JanSport introduces the new proprietary LiveWireâ„¢ system with connectivity to Apple’s top-selling iPod®. LiveWireâ„¢ enables users to listen to their iPod® with an integrated remote control and cord management. JanSport backpacks and apparel offer three different options: LiveWireâ„¢, LiveWire+â„¢, and LiveWireBTâ„¢.

The ultimate in JanSport’s backpack connectivity, LiveWireBTâ„¢ utilizes Bluetooth technology to link a mobile phone and an iPod® for hands-free use when carrying a backpack. Measuring only 3” long and 1” wide, JanSport’s five button keypad is integrated into the right strap and allows for iPod® controls; including volume, forward, reverse, pause and play. JanSport’s exclusive power-off function extends the battery life, while similar devices in the market can only pause music, which can drain battery power. A call-retrieve button, located on the opposite strap, enables users to stop music and switch to phone calls with the push of one button. Both mobile phone and iPod® stay protected from the elements in JanSport’s V-loft electronic pocket.

Extending the capabilities of JanSport backpacks and apparel, LiveWire+â„¢ offers full control of your iPod® with an unobtrusive keypad comfortably integrated into backpack straps and tastefully aligned with apparel zippers. This keypad gives users five-button control of iPod® features; including volume, forward, reverse, pause, and play. The five-button technology allows users to extend battery life with a unique power-off button. JanSport’s LiveWire+ styles have a dual port connection allowing for compatibility with a third generation iPod®.

While carrying a JanSport backpack, LiveWireâ„¢ makes listening to music simple. A universal jack incorporated in the right strap connects to headphones, while an interior universal cord plugs into CD and MP3 players. JanSport’s V-Loft pocket holds the music player inside the backpack, protecting it from the elements, and a cord manager creates simple, convenient organization for headphone wires.

About JanSport
Founded in 1967 JanSport®, a division of VF Outdoor Inc., is headquartered in San Leandro, California, and is a leading manufacturer and global marketer of backpacks, travel bags, lifestyle apparel and accessories. The Company offers products for school, business, travel and all outdoor adventures. JanSport products are sold in a variety of retail stores throughout the world. To find additional information, log onto

About VF Corporation
VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, Earl Jean, John Varvatos, JanSport, Eastpak, The North Face, Vans, Napapijri, Kipling, Lee Sport and Red Kap. VF Corporation’s press releases, annual report and other information can be accessed through the Company’s home page,

iPod® is a trademark of Apple Computer, Inc., registered in the U.S. and other countries.

The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by JanSport is under license. Other trademarks and trade names are those of their respective owners.