Vivian Lefebrve joins New England Footwear

Vivian Lefebvre joins New England Footwear


Vivian Lefebvre has joined the team at New England Footwear as Director of Public Relations and Marketing. Vivian will lead marketing strategy, public relations, social media, and consumer and trade communications for New England Footwear’s brands — Go Lite and Z7.

Vivian brings nearly 20 years of marketing and PR experience, most recently serving as Senior Marketing Manager for North America at The Timberland Company. She has spearheaded numerous brand initiatives including Timberland’s recent Mountain Athletics launch and Earthkeepers campaign. She has also held key marketing leadership positions at major global brands such as Dr. Martens Footwear and Nike Bauer Hockey.

“I am so pleased to welcome Vivian to our team”, stated Scott Briggs, President of New England Footwear. “We are excited to have someone with Vivian’s strategic capabilities and extensive industry experience to bring our stories to life and help drive our brands to the next level”.

Vivian will be based in our Newmarket, New Hampshire, corporate headquarters and can be reached at 603-292-6584 or vlefebvre@newenglandfootwear.com

Terra Public Relations, led by Alli Noland had been working with New England Footwear since June of 2008 representing their brand Go Lite footwear. Doug Clark, CEO of NEF states “We have enjoyed a strong partnership with Terra Public Relations and appreciate all of the work they have done in establishing our brand during our first two years of being in business.” For information on Terra Public Relations, and their brand development contact Alli Noland at allin@terrapublicrelations.com




About New England Footwear

New England Footwear designs and manufactures shoes that deliver disruptive solutions to emerging consumer needs. New England Footwear brands are focused on innovative, non-obvious paths Neaw England Footwear’s brand stable includes GoLite Footwear and their patent-pending “Soft against the Ground” suspension system, and Z7 Footwear, known for creating controlled instability on a fashion shoe, marrying function and form for real results. For more information on New England footwear, please log onto www.newenglandfootwear.com or contact Vivian at vlefebvre@newenglandfootwear.com