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VOORMI Selected as Winner of Something Independent 2013 Wright Award

VOORMI Selected as Winner of Something Independent 2013 Wright Award

VOORMI named as Colorado’s top outdoor lifestyle entrepreneur 

Pagosa Springs, Colo. –VOORMI, a new to the scene innovator of domestically sourced, precision blended wool, has been named the winner of the 2013 Something Independent Wright Award. Selected from a list of over 200 nominees, VOORMI was among fourteen contending Colorado companies to present their story to a panel of judges in Denver this week.

Now in its third year, the Wright Award showcases Colorado lifestyle companies impacting their communities, inspiring the next generation of founders, and successfully operating at the important intersection of lifestyle and commerce. Contenders were charged with creating a ninety-second video to convey their company’s core business proposition, vision, and how Colorado has influenced their inception, culture and growth.

VOORMI’s winning video illustrated the brand’s entrepreneurial vision to create small batch, handcrafted, technical clothing manufactured in the United States using wool sourced exclusively from the Rocky Mountains.

“VOORMI is a brand built around the Southern Colorado backcountry, and made specifically for people who live and play in extraordinary places like our state,” notes Timm Smith, director of brand marketing for VOORMI. “We were thrilled to be nominated for this award and to be listed among so many innovative Colorado companies.”

VOORMI’s full line of base-layers and mid-layers will hit shelves in November. For more information, please visit


Headquartered in Southwest Colorado, VOORMI’s primary mission is to simplify and streamline performance apparel and outerwear for backcountry travel. VOORMI presents precision blends of domestically sourced fine-micron wool, used in strategic combination with high performance synthetic fibers to push the boundaries of technical clothing and wool fabrics. Made here in the United States, the Fall 2013 VOORMI® product collection features distinctive base and mid-layers engineered to meet the demands of high elevation mountain pursuits and backcountry adventure. Please visit for more information.