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HINGHAM, MA- True North Brand Group, known for its out-of-the ordinary efforts to get the attention of the media people, announced today that Denver-based Walk-EZ International has selected True North as its public relations agency of record.
True North will assist Walk-EZ to launch its brand as the company that started the â€œrevolutionâ€ in ski solution products designed to make your off-ski experience more enjoyable.
The inspiration for the revolutionary ski accessory products now being introduced by Walk-EZ International began with a simple observation by its founder, David R. Sellers, which lead to the invention of Revolutionsâ„¢ an ingenious device which attaches easily to bottom of any brand of ski boots, making walking in ski boots, easier, safer, faster and more comfortable, adds stability and balance as you stride and enables you to walk up and down stairs without fear of slipping or falling. The company now has seven different products- each of which addresses a unique solution for skiers.
“We considered many other public relations firmsâ€, said David R. Sellers, founder of the company, â€œand found that True North understood our philosophy of media communication and our company’s goals. We are looking forward to a long and successful partnership with their team.”
â€œThe partnership is a natural,â€ said Gigi de Young, the account representative from True North Brand Group, Inc., who will represent the company. â€œWalk-EZ has created a unique line of products aimed at providing comfort and ease solutions for skiers, and True North and has been assisting companies with media communication solutions for over four yearsâ€, said de Young.
Walk-EZ International was founded in 2004 by David R. Sellers. The company is committed to creating quality products to enhance the ski experience of skiers of any age or ability. For more information about Walk-EZ and their entire line of ski solution products, please visit: http://walk-ez.com