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Want an alternative to big box outdoor brands? Garage Grown Gear launches online store

JACKSON HOLE, WY (Nov. 17, 2014)Garage Grown Gear is launching its online store in time for the holidays. Now you can shop innovative, high-performing and wildly cool outdoor gear made by independent brands, all in the same location, anytime day or night.

“We offer people an alternative to the homogenized, compromised gear served up by big box brands that would rather pinch pennies than make the best gear,” said Amy Hatch, the company’s CEO and founder.


Many of the brands Garage Grown Gear features are made in the USA and take steps to minimize environmental impacts. All are founded by people who saw a need and created a product to meet it.

“The companies featured in our store are hand-selected,” Hatch said. “It’s a curated collection.”

Garage Grown Gear sells boats that roll up to the size of Nalgene water bottle, ultralight backpacks made from sailcloth in Maine, and stylish winter hats designed by a then-high school student.

Want healthy and delicious dehydrated meals in the backcountry? Garage Grown Gear discovered a company finally making them. Always dreamed of the perfect climbing pants? So did a small Montana brand, and they’re available in the store.

More ideas include: custom branded leather gloves, insulated bottles with a magnetic lid, ice climbing tools for indoor gyms, and brew concentrates that let you make beer and soda in the backcountry.

“We scout for today’s innovators and tomorrow’s icons,” Hatch said. “It’s our passion to connect you to these brands.”

As a 29-year-old mother, Hatch knows what it’s like to put it all on the line for an idea.


“We’re garage grown,” she said. “I started with a laptop on a kitchen table.”

Hatch is also the founder of Jackson Hole Packraft, a business that was literally run out of her garage.

Partnering brands are already appreciating the benefits of working with Garage Grown Gear.

“Garage Grown Gear helps us reach new customers we might not otherwise find,” said Stephen Kitto, CEO of Liquid Hardware. “It also helps independent brands like us have a stronger voice in the highly competitive outdoor industry.”

In addition to the store, Garage Grown Gear publishes an online magazine. Recent articles include:



We connect you to independent outdoor brands making innovative, high-performing and wildly cool gear. We scout for the innovators of today and the icons of tomorrow, and share their products and stories through our store and magazine.

The story of the outdoor equipment, clothing and nutrition companies we work with follows a similar thread. An individual goes on an adventure and thinks, “Wouldn’t it be cool if …” This individual – often an engineer, designer or other professional – then returns home, begins tinkering in the garage, basement, attic or formerly abandoned warehouse down the road. Prototypes are handed out to friends, refinements are made, and before long a business is born.


Amy Hatch, Founder & CEO