Wenger Footwear Teams With OutDry For Fall 2010
Wenger's Fall 2010 Collection Features Leading Edge Waterproofing Technology, OutDry
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Novato, California-January 2010 – Established Brands, global footwear licensee for Wenger, maker of the genuine Swiss Army Knife, announced a partnership with OutDry, a leading supplier of patented laminate membrane technology for wind and waterproof footwear that elevates warmth, breathability and light weight to new levels.
Wenger features OutDry in the company’s Fall 2010 Cold Weather, Backpacking, Trail and Base Camp footwear collections which debut at the 2010 Winter Outdoor Retailer Show, January 21-24 in Salt Lake City.
“The partnership with OutDry is a clear example of Wenger’s legacy of purpose-driven innovation that appears throughout the Fall 2010 footwear collection,†said Ron Page, CEO, Wenger Footwear. “We’ve tested OutDry’s extreme waterproofing solution against all of today’s available technologies and are confident of its superior performance.â€
“Wenger’s decision to adopt OutDry in a broad collection of advanced design performance footwear gives us great excitement. Meantime, to collaborate with a highly respected brand such as Wenger is great endorsement for our technology,” says Luca Morlacchi, OutDry CEO.
About Established Brands
Established Brands International is the worldwide footwear licensee of Wenger, Maker of the Genuine Swiss Army Knife. Headquartered in Novato, California, Established Brands International was founded by footwear industry executives Ron Page and Tom Seavey to manufacture and distribute high quality Wenger-branded lifestyle and performance footwear. The company is dedicated to upholding Wenger’s tradition of quality Swiss craftsmanship and multifunctionality.
About OutDry
With a great passion for the innovation in membrane lamination technology, OutDry is dedicated to making products dryer, lighter and more comfortable for all outdoor enthusiasts. OutDry is utilized by many European outdoor/sport companies such as Lafuma, Trezeta, Gronell, Hugo Boss, Mountain Hardwear and Kamik in America, and Mont-Bell, Descente and Bridgestone in Japan. The company is based in Northern Italy and has an operative branch in China. For more information on OutDry, please visit www.outdry.com.
Contact Information for Wenger Footwear:
SK Communications
Greg Sherry – gsherry@sherryllc.com
Kyle Kuhnel – kkuhnel@sherryllc.com
P.J. Kinsella – pkinsella@sherryllc.com
973-267-5605
