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Sultan, WA USA
Werner Paddles. Announces a complete redesign to the Stand Up Paddle line.
Investing energy and dollars, both on the water and in the R&D shop, Werner Paddles has redesigned our ENTIRE stand up paddle line. Our ultimate goal was to design and build the best paddling paddle for each specific discipline of SUP. But we did not stop there, approaching this project with all we’ve learned from the time we built our first SUP paddle in 2006, and all we know about building paddles since 1965, we dialed in blade to shaft offset, improved aesthetics, lowered weights, improved performance, reworked sizes and expanded our Advanced Fit options. While we were at it we came up with some great colors, introduced our HD Graphics package and unveiled our new SUP logo.
As the market share leader in touring and whitewater paddles, from a wide range of $130 to $570, we wanted to bring up the level of performance we offer our stand up paddle customer. Our marketing manager, Danny Mongno, gave some insight on the decision to update the line-up. “Our touring and whitewater lines have been honed literally for decades, we celebrate our 50th year of handcrafting paddles in 2015. It’s such an advantage to have that kind of knowledge both in the R&D room and on the water. Since we entered the SUP paddle business in 2006, although it was relatively early on, the sport itself has changed so much in that short time. It’s the company that does not recognize a need for improvement that gets left behind, and that is not who we are. It was a big investment but a great one.”
The new SUP paddles begin hitting dealers’ floors early September 2015. To see the entire new line-up, visit the website here: www.wernerpaddles.com/paddles/stand-up
(The new 2016 SUP logo from Werner Paddles.)
(A proprietary process, Werner’s “HD Graphics” will add new pop to the line.)
Since 1965 Werner Paddles have been designed and hand crafted with the goal of a better paddling paddle. Hours from where the initial paddles were built in the garage our mission has not changed; better paddling paddles. We remain family owned and celebrate our 50th year of handcrafting paddles in Sultan WA, USA this season.